Director, Performance Marketing & Revenue Analytics

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role  

Proofpoint is seeking an experienced performance marketing and analytics leader. You’ll play a critical role in continuously improving the outcomes of the teams responsible for deploying awareness and pipeline-building activities across all marketing channels and all markets globally. You’ll be interfacing with all levels of the company to build and refine measurement frameworks and communicate results. Your contribution will influence every aspect of our revenue build operations including pipeline-building operations and new product-led growth initiative. Your input will be critical to driving our continued success and accelerated future growth. You will lead a small that will grow over time.

Your day-to-day 

• Collaborate with marketing, sales, finance, channels, product and others teams to develop and refine marketing investment performance measurement and optimization strategies.
• Create, refine, and maintain sophisticated dashboards (PowerBI), enabling team members across the organization to access information and make better decisions.
• Responsibility for the overall marketing technology stack and strategy. Accelerate deployment and integration of latest AI marketing and digital tools to boost marketing performance.
• Lead product-led growth (PLG) initiative and turn website into a new revenue generation engine.
• Build technical and business strategies to improve digital performance.
• Lead marketing database improvement strategy.
• Lead in the development of consensus for measurement methodologies.
• Serve as an evangelist and spokesperson for optimized revenue and pipeline generation throughout the global marketing and sales organizations.
• Drive the development and implementation of scalable processes and systems to improve the efficiency and scalability of the company's revenue generation operations.
• Deliver data-driven analysis across the entire revenue lifecycle, leading to tactical and strategic areas of improvement that drive results.

What you bring to the team 

• 6+ years of experience with analytics, digital marketing, growth marketing
•  Deep experience with best-in-class measurement methodologies and tools.
• Proven track record of developing and executing measurement frameworks and strategies that have driven growth.
• Experience with revenue funnel analytics, experience in PLG is a plus.
• Experience building sophisticated predictive forecasts and return on investment models.
• Minimum general understanding of AI applications in marketing and sales
• Growth mindset
• Excellent written and verbal communication skills
• Collaborative leadership capabilities
• Strong leadership and influencing skills.
• Excellent written and presentation skills – the ability to distill complex data into clear and understandable visuals and stories.
• MBA preferred Why Proofpoint Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many ex

Why Proofpoint 

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational c