Hotel General Manager - The Inn On Ferry Street, Detroit

About ASH

ASH Hotels manages a distinctive collection of boutique properties where every stay is designed to inspire connection and create memorable experiences. To us, a hotel is far more than a place to meet, dine, or rest—it’s a vibrant setting where stories unfold, emotions come to life, and guests become part of something truly special.

The Inn On Ferry Street

Working with the building's brand new owners Deep Dive Hospitality in partnership with Witness Investment and Song United, we are looking for a General Manager to join the team at The Inn.

The Inn on Ferry Street comprises 33 distinctive guest rooms across a collection of restored Victorian homes and carriage houses, offering an intimate, heritage-rich experience in the heart of Detroit’s cultural center.

Planned enhancements to the property will include a fine-dining restaurant and courtyard, the activation of flexible meeting spaces, art curation, curated micro retail, and expanded outdoor facilities. Completion of these upgrades is anticipated in late 2026.

About the role

Job Overview

The General Manager is responsible for the daily strategic and operational management of the hotel, ensuring exceptional guest and employee experiences while maximizing profitability and maintaining the property's unique character. This role requires a seasoned hospitality professional who can independently manage all aspects of hotel operations while collaborating closely with the Regional Director of Hotel Operations to achieve corporate objective

Key Accountabilities

Property Operations & Guest Experience

• Oversee all daily hotel operations including front office, housekeeping, and maintenance.
• Ensure consistent delivery of exceptional guest service that reflects Ash standards
• Maintain high standards of property appearance, cleanliness, and functionality
• Handle VIP guest relations and resolve complex guest issues
• Implement and monitor guest satisfaction programs and respond to feedback

Financial Management

• General P&L responsibility for the property with accountability to Regional DOHO for financial performance
• Develop annual operating budgets and monthly forecasts in collaboration with Regional DOHO
• Monitor daily, weekly, and monthly financial performance against targets
• Control operating expenses while maintaining service quality standards
• Optimize revenue through effective pricing, inventory management, and upselling strategies

Team Leadership

• Lead, motivate, and develop department heads and management team
• Foster a positive workplace culture that promotes teamwork and excellence
• Conduct regular staff meetings, performance reviews, and coaching sessions
• Manage staffing levels and scheduling to optimize service delivery and cost efficiency
• Implement training programs to enhance service quality and operational efficiency

Sales & Marketing

• Partner on local sales initiatives and maintain relationships with key accounts
• Work with Regional GM to implement brand marketing strategies
• Participate in local community events and business development activities
• Monitor competitive landscape and adjust strategies accordingly

Brand Standards & Compliance

• Ensure full compliance with brand standards and corporate policies
• Maintain all required licenses, permits, and certifications
• Implement health, safety, and security protocols
• Conduct regular property inspections and quality assurance reviews
• Manage vendor relationships and service contracts

Preferred Qualifications

Education & Experience

• Bachelor's degree in Hospitality Management, Business Administration, or related field
• Minimum of 4 years of progressive leadership experience in upscale or luxury hospitality
• Previous experience as Assistant GM, Department Head, or similar leadership role
• Proven track record of management and financial performance foundations