Sr. Marketing Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

 

The American Heart Association has an excellent opportunity for a Senior Marketing & Communications Manager in our American Heart Association Ventures department!

 

American Heart Association Ventures leads and coordinates the venture capital programs of the American Heart Association. The Ventures platform includes the Social Impact Funds, the Go Red for Women Venture Fund, Studio Red and Cardeation Capital. All four funds are structured to amplify the Association’s mission by investing in companies that translate evidence-based science, research, and clinical know-how into commercially actionable and positive impact for people and the health care system. 

 

This position can be home-based.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting commitment to fostering an inclusive environment, our focus on work-life harmonization, and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

This individual is key in positioning Ventures and our funds in the marketplace to drive our relevance, growth, and mission impact. This role reports to the Managing Director of Marketing & Communications for The Association’s Ventures and is pivotal in this energetic and expert team.

 

You will partner with the Managing Director of Marketing & Communications to set strategy and develop compelling communications that build awareness, create connections, and inspire action. 

 

• Co-create strategies that engage and motivate a broad array of stakeholders including internal staff, donors, other venture funds and the venture ecosystem, portfolio companies, and others
• Craft internal and external communications, social posts, content marketing, website content, standalone campaigns and more
• Curate and write content for high-profile communications (e.g., annual reports, newsletter) and thought leadership webinars
• Lead geo-targeted promotions for the Social Impact Funds
• Identify and develop pitches for events, conferences, podcasts
• Manage logistics for email marketing and webinars, coordinating with internal teams
• Collaborate with Ventures’ team members, the National Marketing & Communications teams and cross functional peers to achieve organizational goals and scale our success.
• Research and curate relevant statistics to reinforce the purpose and need for the various Ventures’ funds
• Provide art direction to design resources, video vendors, etc. plus manage external vendor projects (design, copy, programming)
• Assist with budget creation

• Maintain familiarity with current and coming marketing, venture capital and other relevant trends

 

Qualifications

• Bachelor's degree of equivalent work experience
• Five (5) years of marketing and communications experience

• Strong written and oral presentation, communication and story-telling skills
• Powerful messaging, branding and concept development skills

• Experience sourcing, writing, editing and art-directing content for a wide range of channels from traditional print to social and electronic
• Ability to analyze, translate and present complex content in easy-to-understand language, formats and presentations that reflects the interests and information needs of different audiences
• Skilled at relationship-building and experience working at all levels in an organization and with external stakeholders
• High level project management and organization skills; understanding how to manage the priorities of multiple stakeholders and focus on the delivery of results; ability to multi-task and work with hard deadlines; able to independently manage a project from start to completion
• Strong proofreading and editing skills

• Ability to work outside of standard hours which may involve some evenings and/or weekends
• Ability and willingness to travel as needed

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