Director, Paid Search

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

We work on a hybrid model and this role will have to be on site/in person 3 days a week within our New York City office.

Job Description

• Manage the strategy and oversee planning, optimization, and reporting of the client’s SEM, specifically shopping/ecommerce campaigns. You will also help integrate SEM with other capabilities
• Serving as escalation point of contact for day-to-day clients
• Shaping and articulating the department’s view on customer segmentation, media strategy tactics, and execution

• Managing the strategic components of an integrated SEM-shopping campaign, with other digital and offline media
• Overseeing the development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
• Accountable for testing schedule, learning agenda, performance/budget forecasts
• Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
• Identifying and addressing client issues, as well as new opportunities within existing client business
• Owning and clearly responding to client questions and issues related to media
• Working closely with account, creative, and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
• Managing and motivating junior staff, providing them with ongoing feedback, performance evaluation, career direction, and training
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
• Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
• Understanding big picture implications, how insights and optimizations can be applied in other team’s marketing funnels and channels

Qualifications

• 7+ years of digital media experience, 6+ years of SEM experience, shopping experience preferred
• Deep familiarity with the digital environment and a clear understanding of media planning and buying process
• Paid social experience (Meta, TikTok, Snapchat) a plus
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objectives
• Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Strong ability to understand client objectives and how they translate into search, social and media strategies

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, c