Associate Manager, Strategic Insights (Global Activation)

Strategic Insights Associate Manager – Hybrid

Towson, MD, Valley City, OH, or New Britain, CT

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Strategic Insights Associate Manager, you’ll be part of our Strategy & Insights team working on global activation efforts, with a primary emphasis on Europe and a secondary focus on Asia and Latin America. This role is based in Towson, MD, Valley City, OH or New Britain, CT, in the office on Tuesday, Wednesday, and Thursday. You’ll get to:  

• Drive Channel & Customer business growth through shopper insights with a primary focus on Gaining Share in the European Market
• Acquire and synthesize insights from various sources of data (e.g. sales data, shopper panels, primary research, ethnographic research, shop-alongs)
• Create data-based recommendations for driving share growth in focus European countries and customers
• Advance Insights to Influence point-of-sale optimization strategies and shopper experiences to gain share with the Professional and DIY Shoppers
• Gather insights on shopping behaviors, including points of value and pain points to positively influence in-store and online shopping experiences
• Work with internal stakeholders to identify sales communication strategies in-store and online
• Assess market macro-economic drivers, Professional Contractor trends and market share drivers to optimize Marketing & Commercial strategies
• Utilize primary & secondary research to understand current or upcoming trends and provide recommendations for growth
• Monitor market and E-commerce trends and competitive dynamics.
• Acquire, interpret, and socialize market share data and insights

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s Degree in Business, Statistics, Economics, Research, Marketing or related field
• Master’s Degree a plus
• Prefer professional experience in Consumer Insights or Market Research with hands-on experience in quantitative and qualitative research
• Brand or Marketing or Sales, and/or Marketing Strategy experience a plus
• Proactive with strong interpersonal skills and experience working in a complex, matrixed organization
• Thrives in agile environment, willing to learn and leverage/create new solutions to answer business questions.
• Experience with panel or syndicated data preferred but not required
• Experience analyzing and interpreting sales and market share data
• Experience in primary and secondary research
• Strong data analysis skills, ability to derive data-based recommendations 
• Ability to “connect the dots” and drive toward bigger-picture insights
• Ability to show complex information in a simple, visual way that drives understanding
• Synthesize a large amount of data and craft a clear, concise "story" to sell business solutions
• Comfort communicating or presenting at different levels of the organization.
• Travel expectation 15%

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:  

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.