Senior Director, Omnichannel

Just Global:  

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.  

What you are accountable for: 

The Senior Director, Omnichannel is an agency leader accountable for overseeing all aspects of the omnichannel team process and workflow including the incorporation of omnichannel strategy into complex connected, story-driven, full-funnel experiences while bringing marketplace innovation and thought leadership into the agency and to our clients. This role works in close partnership with department heads to build strong relationships across teams while also ensuring our work product is always innovative, following established best practices and flawlessly executed across the organization. As part of this responsibility, the Senior Director, Omnichannel must cultivate a team capable of delivering outstanding customer experiences and outcomes for our clients, driving product growth and advancement throughout the organization. What you are responsible for

What you are responsible for: 

Internal

• Ensure consistency in department’s media plans, which align to initial strategy work, while offering innovation in tactical approach, research driven vendor selection, and defined testing approach
• Enable department partnership with analytics & BI teams, lead actionable media insights and outcomes from advanced analytic projects and platforms
• Deliver defined optimization approach, ensuring all plans are quantifiably different by close of campaign compared to what was approved
• Drive increased profitability across department through innovative workload planning, process evolution, standardization, and utilization
• Integrate omnichannel strategy into overall agency planning and oversee execution across media platforms, specialists, and managers
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Research, test, and evaluate new data providers, DSP’s and other partners
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure omnichannel team is accurately tracking all financial processes in a timely manner
• Serves as advisor and mentor to planning groups, and leads the team in flawless and accountable execution
• Work closely with VP, Media Strategy and VP, Global Media Operations & Activation and to drive innovation and improved process across clients
• Exhibit the ability to anticipate and solve problems
• Own and foster growth in the relationships with agency partners, where applicable

Customers 

• Look for and deliver new and innovative solutions to client business issues and challenges, that can take shape of POVs to deliver to client through Client Services 
• Lead and deliver agency account growth initiatives
• Play a leading role in the packaging and promotion of Just Global services within omnichannel media
• Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape
• Discover and deliver new test opportunities and ‘firsts’ to drive innovative solutions to executing omnichannel campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
• Act as core participant in development and delivery of agency RFP responses and pitches, as applicable
• Oversee and contribute to the creation of customer case studies and award submissions

Market Knowledge 

• Stay abreast of platform improvements and new offerings in the omnichannel space 
• Specialize in topics that require cross-team collaboration; provide agency guidance/POV development, as applicable 
• Core understanding and knowledge across digital media landscape and where omnichannel intersects 

• Participate and contribute to agency thought leadership initiative, as applicable 
• Communicate with partners on latest and greatest ad tech in the industry 

Management Responsibilities 

• Lead, develop and build a best-in-class omnichannel team, while managing resources and being accountable for the performance of the group 
• Build and foster a team environment that yields strong individual and team performance as well as knowledge sharing <