Strategist, Integrated Marketing - Brand

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

This position will require 2x a week in-office in either our Jersey City, NJ or Boston, MA locations.

The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

The Strategist, Integrated Marketing – Brand coordinates and executes “One Verisk” marketing efforts working across corporate and business unit cross-functional marketing teams. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. You’ll apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients. This individual will be a core team member leading cross-functional brand initiatives.

This role requires a strong understanding of the B2B marketing landscape and will be able to identify and execute on opportunities to reach and engage our target audience. This position reports to the Director, Brand Marketing and will work closely with other members of the marketing team. The role is based in New York (Jersey City, NJ) or Boston, MA with a hybrid work schedule. Travel up to 20% of the time to connect with geographically dispersed technology team, business stakeholders and clients.  

Responsibilities
 

• Market & Competitive Intelligence – Identify customer, market and competitive insight needs and initiate research with key stakeholders.  Leverage insights to drive marketing strategy.
• Customer Journey – Leverage compelling customer insights from research and third-party data in the development of target personas, buyer needs and the purchasing decision process
• Brand Strategy – Identify market/customer needs and define the market opportunity for new features and solutions through demonstrated knowledge of audience and market as well as business unit goals.
• Marketing Strategy – Develop multi-channels marketing campaigns based on customer insights and audience profiles to deliver on business objectives.  Lead go-to-market strategy and planning for Verisk brand opportunities.
• Messaging & Positioning – Develop positioning and messaging that differentiates the Verisk Brand in the market.
• Sales enablement – Write or solicit authoritative reports to educate the market on key issues facing the market. Partner with Sales leadership to identify marketing support needed to advance sales pipeline opportunities.
• Campaign Development – Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.
• Marketing Analytics – Deliver actionable marketing analytics with insights and recommendations to leadership to ultimately drive decision making.
• Thought Leader – Serve as internal and market-facing SME/thought leader for the Verisk Brand to inform business decisions.

Qualifications

• Bachelor’s degree required in business, marketing or related field
• Related marketing experience
  • 7+ years strategic marketing and/or integrated marketing/product management experience
  • Demonstrated success with developing marketing strategy and getting key stakeholder alignment across multiple channels.
  • Proven track record of leveraging customer, market and competitive to inform marketing strategy decisions.
  • Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.
  • Skilled at leveraging customer and market insights to inform marketing strategy decisions.
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.
• Proven ability to gain executive level alignment on key strategies to drive aligned business outcomes.
• Data-driven and results-oriented to define and implement metrics to