Vans: Associate, Retail Marketing

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of an Associate, Retail Marketing at Vans looks a little like this.

As Vans’ Associate, Retail Marketing for North America, you will play a critical role in evolving our consumer experience across our retail locations and formats. Reporting into the head of Retail Marketing, you will be part of a high performing, cross-functional team with key stakeholders in brand management, retail operations, and merchandising. 

Let’s break down that day-in-the-life a bit more.

• Execute Retail Marketing Strategy: Assist in the implementation of the retail marketing strategy. Support the execution of global seasonal directives and localized retail experiences. Help gather and organize data to track the effectiveness of marketing initiatives.
• Manage Retail Marketing Operations: Provide administrative and logistical support for retail marketing plans and tools. Assist in coordinating in store activations, store openings, refits, and traffic-driving initiatives. Assist in creation of Event and Campaign recaps, execution of Mall Marketing campaigns throughout our retail fleet, and management of communication with Mall Marketing Property groups. Track and report on specific budget items as directed by the Manager.
• Cross-Functional Collaboration and Team Support: Support cross-functional collaboration by coordinating meetings and communications between teams. Assist in the preparation of materials for marketing campaigns and plans. Provide general support to the retail marketing team, helping to foster a collaborative and efficient work environment.
• Manage Retail Marketing Creative Requests & Execution: Brief in via Wrike all Retail Marketing creative needs including but not limited to: Windows & POP, Store Environment including both images and digital contents, Sale, Seasonal Graphics, lease required advertising and local marketing needs. Maintain line of site on the production process with particular focus on timings, Concept versioning, and costs to ensure all marketing collateral delivers on time, in the right formats, and in budget.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• A minimum of 3-5 years experience in a Retail Environment, Project Management, Retail and/or Visual Communication, working with external vendors and agencies.
• Solution-oriented mindset and strong capabilities in fast problem solving.
• Organizational skills for managing many projects and workstreams simultaneously as well as the ability to adapt and reprioritize based on the needs of the business.
• Excellent communication skills and the ability to communicate at all levels. A proven ability to work independently is required.
• Solid Project Management experience supporting retail production processes.
• Sound knowledge of retail brand environments.
• Proficiency in Microsoft Office (PowerPoint and Excel), Key Note, Adobe Creative Pack is required.

There are also a few skills that are not required but preferred.

• Experience with apparel or footwear brands or retailers is preferred.
• Experience with project management tools (ex. Wrike, SmartSheet) and Digital Asset Management platforms is preferred.

What do we offer yo