Senior Manager, Marketing

Overview

Join the best radiopharmaceutical company in the world!

If you’re looking to make an impact while building a meaningful career in a specialized, fast-growing field, NorthStar Medical Radioisotopes is the place to do it. NorthStar Medical Radioisotopes is a growing, commercial-stage company focused on advancing patient care by providing therapeutic radioisotopes and novel radiopharmaceuticals to detect and treat cancer.

At the forefront of NorthStar’s technological innovation is scientific excellence, using first-in-kind electron accelerator technology and integrated campus capabilities to drive progress in radiopharmaceutical manufacturing. Our work is driven by a meaningful mission—advancing life-saving radiopharmaceutical development and ensuring a reliable supply of critical medical isotopes for patients in need. As a rapidly growing organization operating on the cutting edge of science, we offer exceptional career growth and professional development opportunities, supported by world-class facilities and a competitive benefits package.

Position

The Senior Manager, Marketing is a strategic marketing leader responsible for building and executing an integrated marketing strategy that strengthens NorthStar’s brand, accelerates commercial growth, and positions the company for long-term leadership in the radiopharmaceutical market.

 

This role owns NorthStar’s external narrative and brand experience across all channels, ensuring consistent, compelling, and differentiated messaging in a highly regulated and scientifically complex environment. The leader will partner closely with executive leadership, commercial team, quality, operations, and external stakeholders to translate business strategy into measurable marketing impact.

Responsibilities

Strategy & Leadership

• Develop and own a multi-year marketing strategy aligned with NorthStar’s growth objectives and corporate vision.
• Translate corporate and commercial strategies into cohesive brand positioning, messaging frameworks, and execution roadmaps.
• Serve as a strategic advisor to senior leadership on market positioning, communications, and growth opportunities.

Brand & Corporate Development

• Own and protect the NorthStar brand across all external channels and experiences.
• Establish and enforce brand governance, ensuring consistency and regulatory compliance.
• Lead executive-level messaging for key announcements, partnerships, and market-facing initiatives.

Digital, Content & Channel Excellence

• Lead strategy and continuous optimization of corporate and product digital platforms.
• Build and execute a data-driven content strategy that supports customer engagement, pipeline growth, and thought leadership.
• Own social media and digital channel strategy, with defined KPIs and performance accountability.

Commercial Enablement & Market Presence

• Align closely with Sales and Commercial teams to ensure marketing programs directly support pipeline development and revenue objectives.
• Own NorthStar’s conference and external event strategy, ensuring strong ROI and brand impact.

Performance, Budget & Analytics

• Own marketing budget, forecasting, ROI measurement, and continuous performance improvement.
• Establish marketing dashboards and executive reporting tied to business outcomes.

People & Partnerships

• Build, lead, and scale a high-performing marketing communications team.
• Manage external agencies and partners to deliver best-in-class creative and execution.

Early Development

Brand & Market Positioning

• Establish clear, differentiated NorthStar brand positioning within first 120 days.
• Achieve measurable improvement in brand awareness and perception within target customer segments by 12–18 months (via surveys, engagement data, or pipeline attribution).

Commercial Impact

• Marketing programs demonstrably influence qualified pipeline growth (e.g., defined contribution to lead generation, deal acceleration, account penetration).
• Deliver sales-aligned campaigns with documented impact on revenue conversations and opportunity creation.

Digital & Content Performance

• Increase website engagement metrics (traffic, session duration, conversion actions) by 30–50% within 12 months.
• Implement full content calendar and governance model within 90 days.
• Establish ongoing thought leadership cadence across digital and industry channels.

Event & External ROI

• Implement structured event ROI framework within 6 months.
• Improve return on key conferences and external investments year-ove