Senior Manager, Student and University Outreach - Northeast

CodePath is a national non-profit that is reprogramming higher education to create the most diverse generation of software engineers, CTOs, and founders. We deliver industry-vetted courses and career support centered on the needs of Black, Latino/a, Indigenous, and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow. As of 2023, we've served 10,000 students a year nationwide, and we plan to scale up to ~100,000 students a year by 2028.

Founded in 2017, CodePath has taught over 26,000 students and delivered courses across over 110 universities. We are supported by some of the largest and most well-respected organizations, including Amazon, Andreessen Horowitz, Blue Meridian Partners, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, and Salesforce, among others. In 2024, CodePath was recognized as one of the Most Innovative Companies in Education by Fast Company.

 

About the Role

Location: Remote, U.S. – NYC Metro Area Residence Required for In-Person Events as Needed

Role Type: Full-Time

Reports To: Senior Director of Student & University Marketing

Compensation: $110,000 - $150,000 per year

CodePath is at an inflection point as we launch our 5-year strategic plan to scale our organization in its next phase of exponential growth in order to increase our impact from 10,000 students to 100,000 students served annually. Over the last few years, New York & the Northeast has emerged as one of the largest regions of CodePath students. With 232 higher education institutions, more than 72,000 CS students, and only 1% market penetration to date, CodePath must build a regional outreach strategy in the Northeast that builds in momentum over time, allowing for exponential, non-linear growth to achieve our ambitious goals.

To accomplish this, CodePath is hiring a Senior Manager, Student and University Outreach for the Northeast to supercharge our student enrollment growth trajectory and lay the foundations of a regional flywheel. By developing champions at higher education institutions, leading organic growth through student channels, and executing marketing playbooks, the Senior Manager Student and University Outreach will lead CodePath’s student enrollment growth and market penetration in the Northeast. 

We are looking for someone who is skillful in building student focused ecosystems that comprise of students, corporations, faculty and local community organizations to drive student enrollment. To be successful in this role you’ll need to be someone who is energized by going onto campus to talk directly to students and faculty, who enjoys designing and executing student facing events and marketing campaigns to build brand awareness and loyalty, and takes great pride in the impact of their work. 

 

Key Activities 

Market Penetration & Growth

• Grow awareness of CodePath's programs and brand among all New York & Northeast CS students to drive regional enrollment growth

• Deepen CodePath's brand and program awareness at key universities to enroll over 15% of the CS student population

• Organize info sessions and awareness campaigns at target universities with Tech Fellows

• Manage student recruitment initiatives including digital outreach, on-campus events, and event attendance. Set and track enrollment goals.

• Collaborate with internal stakeholders to facilitate logistics of executing programs 

Community Engagement

• Recruit, train, and manage Tech Fellows for on-campus marketing activities to foster community and reach enrollment targets  

• ​​Identify and attend events at conferences or campus visits as a local ambassador for CodePath

Relationship Building

• Lay the groundwork for deeper partnerships by connecting student and faculty champions; support onboarding of new for-credit university programs

• Cultivate relationships with corporate and funder partners for regional success

• Connect with community organizations that can facilitate our expansion in the region

• Collaborate closely with our for-credit partnerships team to grow higher education relationships toward deeper engagement