Lead Product Marketing Manager

At Evolve, we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why this role

We’re looking for a full stack product marketer to define how we communicate our value and bring new products to market with velocity and precision. We believe the future of vacation rental is seamless, powered by our technology and support that gives each individual owner a simpler experience and peace of mind. As part of our Marketing and Experience Design team, you’ll help shape how the world understands Evolve. 

This pivotal role will shape how Evolve tells our product story and lead our go-to-market strategy. Acting as a bridge between Product, Marketing, Commercial Strategy, and Support, you’ll drive how our products are positioned, understood, and adopted by thousands of owners–embodying our value of being customer-obsessed in every message and launch. You will build compelling narratives that resonate with our target audience and Evolvers. This is a role for a strategic operator who owns their impact. You’ll align diverse teams around a single, clear story that connects innovation to customer success at every stage of their journey — bringing coherence to how we communicate value across dozens of launches, products, and teams.

If you’re excited to build a modern product marketing engine from the ground up, with strong support and partnership from leadership and peers, this is your chance to establish the foundation for scalable, company-wide clarity.

What you’ll do

• Own the product story: Define how our products are positioned, messaged, and understood internally and externally, ensuring every launch connects to a clear and compelling value narrative for the target audience.
• Lead go-to-market strategy end to end, setting launch objectives, defining and measuring success metrics and orchestrating cross-functional execution across Product, Marketing, Commercial Strategy, Support, and Enablement.
• Build scalable launch frameworks and playbooks to ensure every release is consistent, orchestrated, and measurable.
• Partner with Product, Demand Generation, and creative to bring launches to market with impact–connecting narrative, channels, and timing to maximize adoption and engagement.
• Establish the product marketing discipline, creating the business rhythms and feedback loops that aligns teams with clarity across the organization.
• Act as the strategic bridge between product innovation, business impact and customer experience, driving measurable lifts in activation, retention, and satisfaction while reducing low points across the owner journey
• Refresh positioning and value proposition to better reflect our professional, multi-product offering and improved technology platform.
• Equip every Evolver with the clarity, narratives, and tools to communicate our value consistently and confidently across every customer touchpoint to drive adoption and deepen our partnership with customers.
• Translate insights into impact, use adoption data, owner feedback, market signals and competitor analysis to refine messaging, prioritize opportunities, and inform product strategy.

What makes you a great fit

• 8+ years of product marketing or related experience in B2C or tech-enabled services; ideally within travel, hospitality, or SMB-focused industries.
• Proven experience owning positioning, messaging, and go-to-market strategy for multi-product or platform businesses, driving measurable gains in adoption, retention, and/or conversion.
• A strong cross-functional operator with technical fluency across demand gen, content, enablement, and support — able to collaboratively develop integrated campaigns that deliver impact across awareness and adoption funnels.
• Equally comfortable with quantitative and qualitative inputs; skilled at applying insights and data to evaluate performance, refine messaging, and proactively influence roadmap priorities.
• Demonstrated success strengthening competitive differentiation and translating product features into tangible benefits that resonate with target audiences and drive engagement and conversion.
• Comfortable operating with autonomy and accountability — able to navigate ambiguity, prioritize effectively, and create clarity for others.
• Consistently curious, collaborative, and growth-minded. Y