Senior Regional Marketing Manager

Location: Hybrid – Rotterdam NL, Munich DE

This is a hybrid position primarily based in our Rotterdam or Munich offices. We’re committed to your flexibility and wellbeing and our hybrid strategy currently requires three days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of flexible working. 

We give you a world of potential

We have a unique opportunity for someone to contribute their talents and strengths as a Senior Regional Marketing Manager.

Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications. We also specialize in corporate trust, bankruptcy, class action and utility administration, and a range of other diversified financial and governance services. 

The Senior Regional Marketing Manager will develop and deliver on aligned, integrated marketing plans to achieve growth objectives, enable high-quality future and current client engagement and strengthen the Computershare and Georgeson brand in our EMEA markets, with particular focus on our continental Europe countries.   

A role you will love

Based in either our Netherlands or Germany office, this role will partner closely with the Issuer Services leadership, relationship management, business development, sales, product, global marketing, and other key stakeholders to establish relationships with future clients and deepen relationships with current clients, client advisors and industry associations.  

This role will suit a dynamic and resilient senior marketing manager who is able to deal with change in a fast paced and ever adapting environment. It is an ideal challenge for someone who thrives on hitting the ground running and who wishes to make a real difference and to contribute into the continued growth of the business. 

Some of your key responsibilities will include:  

• Develop and execute on integrated annual marketing plans that tightly align with business priorities on client growth and acquisition and support market structure programs 
• Deliver communications, content and experiences through the broader EMEA marketing team resources that increases awareness, builds reputation, generates demand, lifts client engagement, and enables business development 
• Optimizes marketing programs, tactics, and channels to best deliver on the plan and achieve growth and acquisition targets 
• May deploy account-based and partnership marketing strategies based on business needs 
• Leverage industry, audience, and Computershare knowledge to clearly articulate our value proposition and capabilities throughout messaging, enablement materials, presentations, events, and digital assets. 
• Understand the competitive landscape, industry trends and client needs to lead the development and delivery of messaging, positioning and content across the client lifecycle 
• Ensure productive relationships with marketing staff, supporting resources, and external agency relationships. Marketing staff be content, web / digital, event, creative or other marketing specialties and may be shared resources.   
• Develop and update target audience profiles and personas based on market intelligence and research 
• Lead the plan for and execution of key industry tradeshows and conferences to drive brand perception, engage with target audiences and create business development opportunities.    
• Orchestrate new service, solution or product launch planning and execution with cross-functional teams 
• Understand brand management strategies to support the roll out of new messaging for the Computershare brand, business unit and region.  
• Create and edit key marketing communications, including proposals, presentations, and other client-facing content.   
• Manage an annual marketing budget and accurately track purchase requisitions, PO’s, receipts, and expenses to ensure transparency and deliver regular reports to business, finance, and marketing leadership.   
• Analyze marketing performance data to assess effectiveness and impact and uncover critical marketing and business insights 
• Effectively manage multiple stakeholders and conduct regular plan and performance results reviews with key marketing insights  
• Support the media relations team to enhance Computershare profile in the region via interviews, press releases, articles, and other media initiatives. 

What will you bring to the role?   

The Senior Regional Marketing Manager will understand digital, SEM,