Sales Specialist

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

 

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

Job ID

2026-236815

JOB OVERVIEW

The Sales Specialist is responsible for supporting the marketing and sales planning and execution for the communities to which they are assigned. The Sales Specialist is delegated significant and discretionary powers to market their assigned communities. Individuals are expected to customarily and regularly exercise discretion and independent judgment in administering the business affairs of their assigned communities that relate to marketing and sales. The Sales Specialist is expected to perform the role of the Director of Sales at their assigned communities. This includes developing a Quarterly Sales Plan, managing the lead database, and advancing leads through the sales process with the objective of reaching & maintaining budgeted occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

Job Description

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job...

People

• Provides one-to-one support to DOSs as assigned by their Regional Director of Sales
• Ensures that all team members in the community understand that sales is everyone’s responsibility...
• Provides marketing and sales leadership to all team members
• Delivers training on sales-related topics as directed by their Regional Director of Sales

Product

• Demonstrates a strong understanding of the senior care market...
• Ensures that all model rooms meet guidelines in terms of layout and décor
• Reviews and facilitates the Move-In Packet with the resident and/or family
• Facilitates and coordinates the Resident Assessment with key care leaders
• Oversees and manages the move-in process...
• Ensures all required forms are completed before move-in
• Oversight of resident admin files according to Sunrise and regulatory standards

Profit

• Assists in presenting Sunrise’s value to all stakeholders
• Manages departmental budget and its effect on the bottom line
• Reviews monthly financials and builds action plans
• Studies the market and builds a dynamic Quarterly Sales Plan
• Maintains CRM records and tracks lead data accurately
• Builds trust with prospects and advances the sale
• Drives revenue by leveraging pricing, services, and inventory
• Executes lead gen tactics, referral strategies, and presentations
• Creates and implements Quarterly Sales Plans
• Conducts competitive market analysis and presents findings
• Submits expense reports and understands cost structure

Leadership & Development

• Participates in Learning Channel and self-study programs
• Ensures compliance with state regulations
• Attends department and quality improvement meetings
• Keeps up to date via training and professional reading
• Maintains compliance with assigned and regulatory training
• Performs other duties as assigned

Core Competencies

• Active Learning
• Adaptability
• Assignment Management
• Building Trust
• Communicating with Impact
• Driving for Results
• Expanding and Advancing Opportunities
• Leading Through Vision and Values
• Sales Disposition
• Stress Tolerance
• Work Standards

Experience and Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily...

• College degree preferred
• Marketing/sales experience in senior living or similar
• Goal-oriented with the ability to manage multiple priorities
• Skilled in planning, negotiation, and change leadership
• Strong verbal/written communication and group facilitation
• Proficient in Microsoft Office and CRM tools
• Willing to work independently and travel 100% as required
• Must review/sign Driver job description if driving a Sunrise vehicle
• Available to work evenings, weekends, and during peak times