Digital Account Marketing Manager

Description

The pivotal responsibility of the Digital Account Marketing Manager involves guiding and implementing Island Hospitality's defined digital strategy across our hotels, restaurants, and other channels. This position is accountable for overseeing Island Hospitality's e-commerce presence, boosting e-commerce revenue, and delivering top-notch support.

Requirements

Job Requirements:

• Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns
• Proactively evaluate, recommend, and implement strategies to improve individual hotel’s top line revenue, web presence, and marketing performance
• Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level
• Form & manage relationships with agencies and OTA vendors
• Create performance reports to drive the action plan process that will increase the company’s presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company’s needs
• Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and/or hotels
• Utilizing the company’s tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices
• Understand and execute social media campaigns and assist with content creation, scheduling and deployment
• Assist with reputation management, overseeing responses to reviews across several platforms including Google, Trip Advisor, OTA’s and social media platforms
• Partner with the Director of Digital Marketing with work streams to help meet revenue goals
• Work with the Content & Design Manager to optimize websites of all the company’s brands
• Work with revenue management to create and evaluate brand.com and OTA packages/promotions and or specials
• Attend brand trainings and webinars
• Travel to hotels as requested by SVP of Sales & Marketing
• Any and all other work as required to complete the primary purpose of the position

Job Qualifications:

• 2+ years of experience working in digital media role and/or 2+ years of experience working in a revenue management role
• Hospitality industry experience (preferred)
• Marriott, Hilton, Hyatt, IHG or Independent digital and paid media experience (preferred)
• SEO, email marketing, and paid search experience (preferred)
• Prior experience with remote work; requires minimal supervision; self-started and self-motivated (preferred)
• High school diploma or equivalent experience
• Bachelor's degree in Sales, eCommerce/Digital, Marketing, Business, or Hospitality Management (preferred)
• Proficient skills with Microsoft Office - Excel, Word, and PowerPoint
• The ability to travel up to 5% 
• Effective communication, collaboration, and attention to detail
• The ability to work in a fast-paced environment and manage multiple projects
• The ability to identify opportunities and effectively take action

Training:

Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered.

Rewarding Benefits Package:

• Healthcare including Medical, Dental, and Vision Insurance 
• HSA & FSA plans available! 
• Dependent care FSA
• Identity Theft Protection Insurance Commuter benefits including transit & parking 
• Pet Insurance
• PTO and Payroll Incentives for Annual Wellness Exams
• Employee Assistance Program Wellness Subscriptions including access to gyms, financial planning, counseling, and legal services 
• Paid Sick and Vacation Time
• Family Leave
• 401(k) Retirement plan - IHM Matches 100% up to 3% of your salary and an extra 50% on the next 2% of your salary. 401(k) is fully vested upon the first contribution

Rewarding Hard Work:

• Incentive based bonus program
• Free room nights at our hotels and employee discounts within your hotel brand
• Discounts for friends and family within y