Product Marketing Manager

LivePerson (NASDAQ: LPSN) is a global leader in trustworthy and equal AI for business. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our Conversational Cloud platform to engage with millions of consumers safely and responsibly. We power a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Generative AI and Large Language Models for better business outcomes.

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Every mind is invited to ask questions and actively seek new ways to achieve success and reach their full potential. We operate as one with a growth mindset. This means spotting opportunities, solving ambiguities and seeking effective solutions to challenges that make things better.

We are looking for a dynamic and experienced Product Marketing Manager to join our team. As a Product Marketing Manager, you will develop marketing strategies that drive the adoption and success of our conversational intelligence, generative AI, and voice AI products. You will work with multiple teams, including product management, sales, and engineering, to shape the product vision, create go-to-market plans, and help our customers to find maximum value from our products.

You will report to the Senior Director, Product Marketing & Documentation

You will:

• Develop an understanding of our conversational intelligence, generative AI, and voice AI products, including their features, benefits, and unique value propositions.
• Conduct market research to identify target customer segments, competitive landscape, and market trends.
• Collaborate with product management to shape the product roadmap, ensuring understanding of customer needs and market opportunities.
• Create compelling product narratives, messaging, and positioning that resonate with our target audience and differentiate our products in the market.
• Develop go-to-market plans for new product launches, including product positioning, pricing strategies, sales enablement materials, and marketing campaigns.
• Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
• Collaborate with the demand generation team to develop and implement marketing campaigns that create product awareness, produce leads, and support customer acquisition and retention.
• Partner with the content marketing team to create high-quality collateral, including white papers, case studies, blog posts, and videos, to educate and engage prospects and customers.
• Analyze product performance, market trends, and customer feedback to identify opportunities for product optimization and growth.
• Be a product promoter, representing us and our products at industry events, conferences, webinars, and customer meetings.Define the product strategy by identifying and prioritizing development projects; set timetables for evaluations, development, and deployment for the full range of the unit's products.

You have:

• Bachelor's degree in business, marketing, or a related field; MBA is a plus
• 5+ years of experience in product marketing, in the AI or technology industry
• Experience with conversational intelligence, generative AI, voice AI, or related fields
• Expertise in implementing go-to-market strategies for complex products.
• Experience with data and analytics
• Experience translating technical concepts into compelling marketing messages
• To analyze market data, customer insights, and product performance metrics to guide decision-making
• Project management experience
• Experience driving product success and customer satisfaction

Benefits:

The salary range for this role will be between $95,000 - $135,000. Final compensation will be determined by a variety of factors, including, but not limited to, your location, skills, experience, education, and/or certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, vision and wellbeing.
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval.
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services.
• Development: tuition reimbursement, native AI learning.
• Additional: 24/7 access to professional counselors, voluntary insuran