Senior Producer, Experiential Production

Company Description

Dentsu Creative, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which Dentsu Creative was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit Dentsu Creative for more information.

Job Description

The Senior Producer will be responsible for supporting the VP of Experiential Production in helping to lead internal producers and external suppliers on several simultaneous projects. This position will manage/support key client projects, with a ranging scope size, from production brief to implementation. These responsibilities include managing, monitoring, and maintaining the project scope, task timeline, operating budget, required staff/resources, and overall quality of the resulting deliverable. The Senior Producer supports external client relationships and is responsible for overall experiential production satisfaction, quality of service provided by the extended production team, partners or vendors delivering on-time, on-budget completion of agency services. The Senior Producer must be able to sustain relationships with clients and serve as the client’s production marketing partner. 

The Senior Producer position serves as an internal Experiential Production team leader and will operate production projects independently but also supervise a team of program managers, project coordinators and production specialists responsible for executional excellence in all client activation and/or event activities.  Continue to work with the existing experiential production team to further support an excellence in production performance culture in the department with clear accountabilities and metrics that allow continuous improvement and development.  The role provides complete management of all onsite client project needs and is a hands’ on position whenever onsite. Responsible for executing client deliverables based on a written project-specific scope of work (SOW), budget, supplier contracts, venue research and coordination work as well as collaboration with each client/program lead to manage and track project P&L, as well as to deploy necessary production talent on projects.

This position requires a solid background of event production experience in the spirits, beer or wine industry.

Primary Responsibilities:

Client Communication and Relationship BuildingUtilizes excellent communication skills to build strong client relationships and deliver all elements of program elements with excellence

• Interfaces at the mid-tier and production executive level, developing and maintaining client relationships; assists in providing long-term perspective for brand and business growth
• Establishes himself/herself as a trusted strategic production business partner to the client
• Demonstrates a thorough understanding and a passion for their client’s industry/business
• Establishes a strong “seat at the table” with the client identifying and seeing through new opportunities
• Works with the VP of Experiential Production to ensure that programs & projects are staffed appropriately
• Ensure the use of “best practices” and effective processes across the agency
• Embodies and reflects agency’s performance-based culture and continues the appropriate leadership tone for team
• Works effectively with cross-functional teams (e.g., creative, innovation, client service ) to develop strategic production and tactical programming

Communication:

• Develops and maintains appropriate levels of communication with the clients, team and senior management
• Ensures that internal communication with immediate team and extended teams (creative, HR, accounting, innovation, vendors suppliers, partners, etc) are clear, concise, effective and timely
• Manages team interaction and develops partnerships with key stakeholders in accordance with brand and company objectives

Cross-Functional Leadership

• Collaborates with agency and in-house client resources and teams - to develop strategic, creative and effective programs
  • Agency: Account, Strategy & Planning, Digital and Creative
  • Client: Marketing,