Job Description Summary

Overview:
Medication Delivery and Vascular Care Solutions (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally.
The products within the MDVC platform support the care and maintenance of IV catheters and the delivery of medications to patients globally.

This Associate Director role is accountable for leading the development of new products and driving the Sustainability strategy across the Medication Delivery and Vascular Care Platform. They will be responsible for the achievement of key strategic marketing objectives including, but not limited to building the innovation pipeline across the platform and product lines. This includes developing deep customer understanding to drive differentiation through sustainable innovation and clinical claims to produce maximum sales, growth and profitability. This role will have to collaborate with the global marketing business leaders, key focus regions and key cross-functional team members to drive innovation over the next 5+ years. This position will be reporting to the VP/GM Medication Deliver and Vascular Care and will be responsible for directly managing and developing one marketing associate.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Overview:

Medication Delivery and Vascular Care Solutions (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally.

The products within the MDVC platform support the care and maintenance of IV catheters and the delivery of medications to patients globally. 

This Associate Director role is accountable for leading the development of new products and driving the Sustainability strategy across the Medication Delivery and Vascular Care Platform. They will be responsible for the achievement of key strategic marketing objectives including, but not limited to building the innovation pipeline across the platform and product lines.  This includes developing deep customer understanding to drive differentiation through sustainable innovation and clinical claims to produce maximum sales, growth and profitability.  This role will have to collaborate with the global marketing business leaders, key focus regions and key cross-functional team members to drive innovation over the next 5+ years.  This position will be reporting to the VP/GM Medication Deliver and Vascular Care and will be responsible for directly managing and developing one marketing associate.

RESPONSIBILITIES:

• Developing an Innovation Roadmap to drive differentiation. This includes performing market analysis, developing customer insights, identifying new product and market innovations, developing claims, generating evidence and optimizing the product portfolio.

• Improving the front-end innovation process and driving organic and inorganic projects to drive an evergreen innovation funnel, demonstrating tangible impact and securing future platform growth.

• Driving key innovation projects by leading core teams and working with country/region marketers.  This includes providing insights and oversight to voice of customer, conducting market research and developing pricing strategies and the business case.

• Collaborating with Medical Affairs and HEOR to develop and execute plans for claims/evidence generation and clinical studies needed for differentiation.  Translates clinical studies/evidence generation into potential claims to drive the business.

• Driving Clinical/KOL strategy for the business including maintaining KOL relationships and developing/influencing guidelines.  This includes identifying KOLs to help develop claims that sustainably differentiate the business and ensuring that global guidelines drive clear and proper usage. 

• Collaborating with relevant functions in portfolio planning, innovation and product development providing marketing inputs and influencing stakeholders to meet agreed upon project deliverables and