Senior Product Marketing Manager

Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture, please click here: Kaseya Culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth. 

The Product Marketing Manager will play a pivotal role in developing and executing strategic marketing plans to drive the success of our products. This individual will collaborate closely with cross-functional teams including demand generation, product, customer marketing, design, content, and more, making this an exciting opportunity to be part of a dynamic team driving impactful initiatives.

Key Responsibilities:

• Market Analysis: Conduct comprehensive market research and analysis to identify market trends, competitive landscape, customer needs, and opportunities for product differentiation.
• Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target customers and effectively communicates the value proposition of our products.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches and feature releases, including product positioning, pricing, distribution channels, and promotional activities.
• Marketing Collateral: Create high-impact marketing collateral such as sales presentations, product datasheets, case studies, and whitepapers to support sales efforts and educate customers about our products.
• Sales Enablement: Work closely with the sales team to provide them with the tools, training, and resources they need to effectively sell our products, including sales decks, battle cards, and competitive analysis.
• Customer Insights: Gather feedback from customers, sales teams, and other stakeholders to gain insights into customer needs, preferences, and pain points, and use this information to inform product and marketing strategies.
• Performance Tracking and Reporting: Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns and use data-driven insights to optimise future strategies.

Qualifications:

• 3+ years of experience in product marketing, preferably in the SaaS space.
• Proven track record of successfully launching and marketing products, with a deep understanding of product positioning, messaging, and go-to-market strategy.
• Excellent communication skills, with the ability to effectively convey complex concepts in a clear and concise manner.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Collaborative team player with a proactive and results-oriented mindset.

Join the Kaseya growth rocket ship and see how we are #ChangingLives !

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.