Partner Marketing Manager
Thomson ReutersAbout the role
Summary of the Role
Thomson Reuters is looking for a results-oriented Partner Marketing Manager to own and scale co-marketing programs that drive measurable business impact across our strategic partner ecosystem. This role sits at the intersection of partnerships, demand generation, and product marketing — and is critical to accelerating pipeline, improving win rates, and deepening customer adoption of Thomson Reuters solutions.
You will build and execute joint go-to-market (GTM) strategies with strategic partners, working backward from partner and customer outcomes to design programs that move the needle. You'll be a connector — bridging internal teams (Sales, Product Marketing, Demand Generation, Pre-Sales, and Account Management) and external partners to create scalable, repeatable marketing motions.
This is a high-ownership role for someone who is equally comfortable in strategy and execution, thrives in ambiguity, and has a bias for action.
About the Role
Partner GTM & Strategy
Own joint GTM plans with a portfolio of strategic partners, defining objectives, target segments, campaign strategies, and success metrics.
Work backward from business goals to develop marketing proposals, market development plans, and partner-facing assets that align to partner and Thomson Reuters priorities.
Support product launches tied to partner integrations, ensuring messaging alignment and coordinated go-to-market execution.
Pipeline & Revenue Impact
Drive co-marketing programs — including webinars, digital campaigns, events, and content initiatives — that generate measurable pipeline and accelerate sales cycles.
Partner closely with Sales and Account Management to identify gaps and opportunities where marketing can improve deal velocity and win rates.
Define and track KPIs for all partner marketing programs; use data to optimize investments and report program effectiveness to stakeholders.
Cross-Functional Collaboration
Serve as the primary marketing point of contact for the Thomson Reuters Partnerships & Alliances team.
Collaborate with Demand Generation and Product Marketing to leverage shared resources, messaging, and campaign infrastructure.
Ensure consistent messaging and brand alignment across all partner-facing channels and assets.
Drive results through influence — getting work done with and through others without direct authority.
Operations & Enablement
Maintain databases of partner contacts and marketing-generated leads; partner with others to build scalable processes for partner program management.
Coordinate logistics for co-marketing events and activations.
Actively leverage AI tools to increase team capacity, speed up campaign activation, and improve program quality.
About You
5+ years of experience in partner marketing, channel marketing, or alliance marketing — ideally within a B2B technology or SaaS environment.
Demonstrated GTM ownership: experience building and executing joint go-to-market plans with technology or channel partners.
Data-driven mindset: ability to def
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