Senior Account Executive

Serve as a senior sales lead for FrontLine Marketing, responsible for driving revenue with a targeted portfolio of CPG brands and their agency partners by selling and delivering in-store display and retail media programs. This role owns the end-to-end sales cycle—from prospecting and consultative selling to program design, execution oversight, and post-campaign recaps. Prior experience selling to CPG organizations is required, along with a strong working knowledge of shopper marketing, retail media, and the retail/CPG planning and budgeting process.

• Own revenue performance for an assigned list of current CPG clients; develop annual account plans, set growth targets, and execute strategies to expand spend across FrontLine Marketing’s in-store display and media offerings.
• Prospect and develop new business by researching target accounts, identifying key stakeholders, building relationships with brand and agency decision-makers, and advancing opportunities through the pipeline to close.
• Lead consultative sales conversations to uncover business objectives, translate goals into recommended program solutions (creative, placements, timing, and budgets), and present proposals, media plans, and performance expectations.
• Coordinate with internal teams (operations, creative, analytics, finance) to ensure programs are executed on time and on budget; communicate status, resolve issues, and deliver clear post-campaign recaps and next-step recommendations.
• Maintain accurate CRM and sales documentation (pipeline, activity, contacts, proposals, and contracts); provide regular forecasts and performance updates to leadership.
• Represent the voice of the customer internally by sharing insights on category trends, retailer priorities, and competitive activity; attend and actively contribute to internal status, strategy, and business review meetings.
• Mentor and support internal team members by sharing best practices, providing coaching on account needs and deliverables, and contributing to process improvements that strengthen client service.

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 5+ years of successful B2B sales experience, including prior experience selling to CPG brands and/or their agencies.
• Strong understanding of shopper marketing, retail/CPG go-to-market planning, and in-store merchandising and media programs.
• Proven ability to prospect, build pipeline, negotiate, and close; comfortable presenting to senior brand and agency stakeholders.
• Excellent written and verbal communication skills; able to create compelling proposals and deliver persuasive presentations.
• Highly organized with strong project management skills; able to manage multiple accounts and deadlines with attention to detail.
• Proficiency with CRM tools (e.g., Salesforce) and Microsoft Office (PowerPoint, Excel, Word); able to interpret and communicate performance results.
• Collaborative, team-oriented mindset with a demonstrated ability to mentor and partner cross-functionally.

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