Manager, Paid Media

Company Description

Make a world of difference.

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From guiding the student experience, to delivering programs that meet the needs of the future-of-work and help solve our global social and economic challenges, every one of our people (Keypathers!) create impact, every day.

Roles at Keypath Education are available as remote, hybrid, or in-office.

Job Description

As part of Keypath’s Americas and Europe Paid Media team, the Manager, Paid Media will lead a team that plans and manages Paid Search, Paid Social, and Display campaigns across a portfolio of university partners and programs. We are looking for someone who enjoys leading a team, who is passionate about marketing, and can act as a thought leader on how we use Paid Media. The Paid Media Team is part of a fast-paced, high visibility, and high demand marketing team. As such, strong project management, relationship building, and communication skills are a must.

What you’ll be doing as the Manager, Paid Media:

• Lead a team of Paid Media Managers who work as an agile pool of resources across integrated marketing teams responsible for the achievement of digital acquisition targets, including leads, applications, starts and CPA/CPS
• Manage, coach, and grow team members skillsets
  • Be the first point of contact for all queries within your team
  • Actively monitor and engage with team members having trouble achieving performance metrics
  • Identify knowledge gaps and provide specific trainings to address
  • Identify process gaps and create documentation to standardize the way our teams operate
  • Review all strategy docs and testing frameworks
• Review and recommend any necessary optimizations to team members campaigns that align with better down funnel performance on a regular cadence
• Oversee accurate and timely performance reporting and optimization for digital channels and proactively forecast trends and challenges
• Allocate and manage team resources
• Collaborating on, and at times leading, large scale strategic projects
• Promote a culture of innovation and continuous improvement in digital channel performance and platform
• Contribute to the growth and evolution of the paid media teams processes
• Investigate new and innovative ways to leverage current technology stack and navigate the changing digital landscape
• Support the development of the digital innovation roadmap, testing and continuous improvement, and implementation of new vertical digital platforms

Qualifications

Education:          

Bachelor’s degree in required in Marketing, Business, IT, or a related field

Experience:

• 7+ years of relevant and progressive work experience
• Highly developed leadership skills, with the ability to influence internal and external stakeholders through strong communication and subject matter expertise
• 1+ years of direct or indirect people management experience
• Great conflict resolution and able to have those ‘hard conversations’ when required
• Constantly seeking out how performance is impacting deeper business objectives (post lead submission)
• Meticulously organized and a great communicator
• 5+ year’s experience with Google Ads, Facebook Ads, LinkedIn Ads
• 2+ year’s experience with Google Analytics, Data Studio or other data visualization platforms
• Inherently analytical and able to tell a story with data

Preferred Skills:

Recent experience in performance marketing in higher education or at an Online Program Management company

Additional Information

Benefits Include

• Competitive array of Medical, Vision and Dental
• Tuition Reimbursement
• Partner Degree Program - earn a free degree from one of our partner institutions
• 401 (k) Retirement Matching Contributions
• Paid Leave Policies
• Paid Holiday Week Shutdown in December
• Family Flex Program
• 2 Mental Health Days per year
• Volunteer Time Off
• Professional Development Programs
• Remote/Flexible Work Options

A little bit about us

Our people (Keypathers!) are working across North America. Right now, we’re working in many of the United States and provinces of Canada, either in our physical offices (Schaumburg and Toronto) or virtually from home. You can choose where to work if you live near one of our offices. Either way, we’ll support you in doing your best work from your home office.

Keypath Education is a leading global EdTech company partnering with some of the world’s leading Universities to create innovative and in-demand onl