Senior Social Analyst, Atlanta (Hybrid Work Schedule)

Senior Social Analyst, Atlanta [Hybrid Work Structure]

The Role:

BCW is looking to hire a Senior Social Analyst to join our Social Listening and Intelligence Analytics team in support of the iconic Coca-Cola Company. This is an opportunity to enjoy the best of both the agency and in-house experience while supporting one of the most recognized global brands.

The ideal candidate will be client-facing and have a strong understanding of social media listening, cultural and competitor trends, analytics reporting, excellent research and writing skills, and overall, understands the importance of building strategies to support integrated campaigns, with a passion for turning data into stories.

If you are passionate about social analytics & strategy and have an interest in working for BCW, one of the largest global PR Agencies on a Fortune 100 brand, we want to speak with you.

Note: Open to candidates across major US markets but a strong preference for talent currently located in Atlanta as this role will be based in BCW’s Atlanta office and will include on-site client meetings at the Coca-Cola Company HQ offices.

Responsibilities:

• Work with one of the most globally recognized companies in the world, providing social listening, intelligence, and strategy to transform brands,captivate audiences and contribute to the world’s most innovate work.
• Will be working heavily on Consumer Brands/Beverage Industry and/or Corporate Reputation Issues such as water/environmental/sustainability initiatives, economic initiatives, diversity and Inclusion, DE&I initiatives impacting the company, and what’s driving culture from both a micro and macro perspective
• Be ready to dive in headfirst into the client’s day-to-day opportunities and challenges, standing shoulder-to-shoulder with them as one team in a dynamic and fast-paced team environment
• Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines
• Proactively deep dives into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for team to deliver data-led findings in a way that makes sense for each brand
• Generate actionable insights using various data sources.
• Monitor social channels and analyze company, consumer, and trending conversations.
• Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to then develop and execute creative digital and social media content and iconic campaigns. from our insights.
• Ability to work 25% on-site at client HQ in Atlanta GA by 2023 is a plus but not required.

Experience that contributes to your success:

• 4-5+ years of relevant work experience in social media with both a strategic and analytics background, familiar with listening, analytics, and strategy
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious
• Keen eye for data trends and the ability to investigate and extract insights and stories
• Excellent written and verbal communications skills
• Ability to work on a team and mentor junior level team members
• Experience leading project teams with ability to handle multiple high priority projects simultaneously (across multiple brands)
• Strong MS Office knowledge including Excel (pivot tables and Macro knowledge a plus) and PowerPoint.
• Proficient understanding of social listening (Boolean Language and platforms, like Sprinklr, Infegy, or Newswhip.)
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
• Second language fluency in Spanish, Portuguese or French is a plus

About BCW (A WPP Agency):What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.

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