Customer Marketing Manager

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 45,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Customer Marketing Manager, you will be responsible for building and implementing 7shifts’ customer marketing strategy across all channels (Email, Push, In App, SMS, and more). Reporting to the Senior Manager, Integrated Marketing, you’ll take a product-led approach on creating content that resonates with our customers to build retention, expansion and advocacy of the 7shifts brand and products, as we cultivate our vision to be the leading workforce management partner to restaurants.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Develop and execute the strategy for customer retention, advocacy and expansion in order to develop new opportunities and reach revenue goals
• Create engaging, creative, and personalized campaigns through email, in-app, push and other marketing channels
• Formulate hypotheses and execute tests in collaboration with internal stakeholders to drive insights and continually optimize our lifecycle marketing program, aligning it with our business objectives to better serve our customers
• Craft compelling copy and strategically segment audiences to deliver optimal communication
• Own our customer-led growth program, leveraging our loyal customer base to amplify reviews and referrals
• Analyze customer behavior data to uncover new opportunities for the development of our customer journey and increasing lifetime value
• Provide key stakeholders with comprehensive reporting and analysis that highlights opportunities, emerging trends, and customer insights that can inform the strategies of the broader organization

What you bring:

• 4-5 years of experience leading a successful customer marketing strategy in a growth or lifecycle marketing role, in a SaaS environment
• Hands-on experience building, deploying and measuring campaigns utilizing an enterprise marketing automation tool (we currently use Marketo at 7shifts!)
• Exceptional copywriting and creative ability, rooted in a customer-centric approach
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Experience working cross-functionally with Product, Design, and Sales teams
• An experimentation mindset, driven by a natural curiosity for testing copy, creative, segmentation strategies and more
• The ability to expertly project manage multiple projects simultaneously

It’d be even cooler if you had:

• Previous experience in a product-led growth company
• Experience in subscription-based business models
• Knowledge of restaurant operations

Our commitment to our team members:

• Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
• Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
• Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
• Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
• Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer an open vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag