Field Marketing Manager

Attain Partners is an innovative consulting firm dedicated to disrupting the status quo to change the world and improve the lives of those we touch. From strategy to technology and everywhere in between, our experts use their unique skills to advance the important missions of education, nonprofit, healthcare, and state and local government clients.  

People are at the center of all we do, and that’s why we empower career growth, provide industry-leading benefits packages, encourage a flexible work environment, and foster a culture of inclusion to support the needs of our team. We share a collective passion for our mission and our people. Guided by our seven core values, The Attain Way, our vision is the foundation of our culture—to be and attain the best. 

Location

• McLean, VA or Remote 
• Willing to travel to 20+ events based on the needs of the business to provide onsite support at key industry events throughout the year taking place across the country

 

Job Description 

This role is for an ambitious and proactive marketing leader with proven experience developing and executing innovative industry and alliance marketing plans to drive business growth. The Field Marketing Manager will serve our higher education and nonprofit practices by providing remote and onsite field marketing support on integrated campaigns, conferences and seminars, self-hosted discussion panels, webinars, and more!

This role will interact daily with senior leaders across the organization will build relationships and collaborate on strategy with senior decision makers while simultaneously managing detailed logistical event elements and handling communications with event participants. This position is a full-time, exempt regular role.

 

Job Responsibilities 

• Work with practice leads, business development executives, and other team members to shape and execute field marketing plans targeting the education and nonprofit industries
• Lead the planning and execution of multi-channel, integrated field marketing campaigns to reinforce the company’s position as an industry thought leader, generating new leads, and nurturing sales opportunities already in pipeline. Tasks include but are not limited to managing events (logistics and strategy), webinars, email marketing, etc.
• Partner with strategic alliance partners to expand the reach and impact of marketing programs, driving joint campaigns and co-marketing initiatives targeting the education and nonprofit industries
• Analyze and understand market trends and competitive landscape to inform strategic decision-making and optimize marketing efforts.
• Track and manage all event-related data (including, but not limited to costs, email marketing, segmentation lists, lead imports and interactions, etc.) in Salesforce via Connected Campaigns
• Maintain and leverage industry-specific association memberships
• Leverage digital marketing tools to execute campaigns and track tasks
• Plan, allocate, and manage budgets for field marketing events and initiatives

 

Required Skills 

• Bachelor's Degree 
• Proven track record of developing and executing field marketing strategies 
• Event-planning experience (before, during, and follow-up)  
• Ability to work collaboratively in a project team 
• Attention to detail and impeccable organization for individual tasks and deadlines 
• Strong written and oral communication skills 
• Flexibility to adapt as plans and requirements change 
• Comfortability working in a fast-paced environment 
• Willingness to travel to be onsite at key field marketing events around the country 

 

 

Additional Information 

Attain Partners values your mental, emotional, and physical health and wellbeing. Our comprehensive benefits package starts on your first day of employment and includes benefits such as: 

• Competitive health, dental, and vision coverage, HSA and FSA accounts, life and disability insurance, fertility and family planning benefits, and employee assistance and discount programs 
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