Marketing & Communications Manager

Primary Accountability

The Marketing & Communication Manager is responsible for the daily operations of the marketing and communication team, including marketing and promotional efforts to elevate the Network’s brand identity and contribute to increasing market share.

Description of Primary Responsibilities

1. Provides Management to departmental staff.
   1. Responsible for performance management of assigned staff, including recognition, performance evaluations, formal coaching and counseling, and making decisions or recommendations regarding necessary disciplinary actions.
   2. Responsible for making recommendations regarding hiring or firing, and the advancement and promotion of assigned supervisors, and those supervisors' assigned staff, or any other change status of assigned supervisors, and those supervisors' assigned staff.
   3. Demonstrates core leadership behaviors and team one approach.
   4. Creates a culture of accountability and excellence.
   5. Develops and manages an action plan across assigned employee base to support the strategic direction and obtainment of goals of the organization, effectively leading change when necessary. 
   6. Empowers staff through effective communication and talent building.
   7. Delegates appropriate departmental duties and responsibilities to assigned team members while ensuring department performance.
   8. Assists with the development of the departmental budget and monitors the budget to ensure expenses do not exceed the budget.
   9. Ensures regulatory compliance with the Marketing Division and compliance with all workflows, policies, and procedures.
   10. Ensure employees receive instruction/training that is in compliance with the training plan, including on-the-job training. Ensures necessary remediation is taken.
   11. Recommends workflow, policy, and procedure changes based on observations from performance metrics, outcomes, and feedback.
   12. Ensures the department maintains compliance with all employee-related reporting and tracking.
2. Responsible for assignment workflows for the Marketing and Communications team to ensure the production of internal and external deliverables.
   1. Ensures task deadlines are met related to all deliverables.
   2. Ensures production and content aligns with FHCN’s business goals. 
3. Responsible for the development of creative content, including digital and print design, copy content, layout, and collateral materials such as printing and distributing FHCN brochures, flyers, press kits, annual reports, newsletters, and social media materials.
   1. Ensures all content and copywritten material is correct and up to date. 
   2. Ensures marketing branding guidelines, including templates, logos, etc., are followed and reviewed. 
   3. Manages plans to improve online content and business listing management, considering SEO and Google Analytics.
   4. Manages publishing content to the company website, digital, and social media platforms.
4. Responsible for updating and maintaining the FHCN website content and aesthetics to align with optimal patient experience and brand guidelines. 
   1. Completes quality assurance checks to ensure the accuracy of the website. 
   2. Ensures the division maintains compliance with all ADA requirements and policies.
   3. Maintains ADA website compliance and completes the semi-annual compliance review. 
5. Manages digital marketing platforms and execution of strategies.
   1. Assists the Vice President of Marketing and Public Relations in building a digital marketing plan and implementing the overall digital marketing strategy.
   2. Conducts research and reporting on market share, competitors, Reputation Management, Google Business Analytics, social media, and other internal or external advertising forms. 
   3. Acts as a liaison to digital marketing vendors.
   4. Responsible for research related to AI marketing trends, platforms, and best practices to ensure FHCN content and reach are relevant and competitive. 
   5. Oversees all the company's social media accounts.
6. Responsible for executing the approved marketing and communications plan and proposing communication campaigns. 
   1. Coordinates multi-media packages and presents ideas to the Vice President of Marketing and Public Relations. 
   2. Ensures content and copywritten materials are complete. 
   3. Supports presentation management for Executive Leadership for special events, meetings, etc., including PowerPoint presentation development. 
   4. Supports the development of briefs and talking points for key presentations. 
7. Responsible for coordinating the Network's photography, video production, and content. 
   1. Drafts and propose plans for video production, including commercial content.