Social Strategist

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About the Role

Monks is seeking an experienced Social Strategist to join our expanding Strategy team. In this role, you will be responsible for planning, implementing, managing, and monitoring the social media strategy for a luxury automotive client, focusing on increasing brand awareness, improving marketing efforts, and enhancing sales and performance. As a Social Media Strategist, you should have excellent multitasking skills to handle all our social media accounts in a cohesive way.

Responsibilities:

• Conduct audience trend and competitive analysis regularly to inform clients and creative team as to white space for our brand to play
• Design social media strategies and organic social media plans to achieve marketing targets for our automotive clients
• Work closely with analytics team to inform creative briefs, enabling creative teams to create original, high-quality content that aligns with the brand's voice and resonates with the target audience
• Ensure up-to-date and consistent brand messaging
• Become the team expert on client products, representing priority messaging to creative teams
• Liaise with writers and designers to ensure content is informative, appealing, and optimized for each social media platform
• Collaborate with Marketing and Product development teams to create social 'buzz' regarding new vehicle launches and brand initiatives
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on social media performance and audience engagement in collaboration with the Data Team.
• Monitor user engagement and suggest content optimization to improve overall performance
• Train internal teams to integrate and maintain a cohesive social media strategy across all brand accounts
• Stay up-to-date with new digital technologies and social media best practices in the automotive industry

About You

The essentials:

• Proven work experience as a Social Media Strategist or Social Media Manager, preferably in the automotive industry
• Hands-on experience using social media for brand awareness and community building
• Understanding of social media metrics and analytics tools
• An ability to identify target audience preferences and build content to meet them, specifically for automotive brands known for their luxurious, innovative, and high-performance vehicles
• Familiarity with social media content creation and publishing best practices
• Excellent multitasking skills and the ability to manage multiple accounts simultaneously
• Strong understanding of the automotive industry and its unique social media challenges and opportunities
• Exceptional communication and presentation skills

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grad