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Digital Production Specialist
Keystone Automotive OperationsUnited Statesfull_timeVerifiedPosted 15 Jan 2026
About the role
Digital Production Specialist
Location: Exeter, PA
Role Summary
Are you creative, strategic, and passionate about digital engagement? Join Keystone Automotive Operations as a Digital Production Specialist and help drive our brand presence across multiple platforms. In this role, you’ll develop and execute digital campaigns, craft engaging content, and manage social media initiatives that connect with customers and elevate our brand visibility. This position is ideal for someone who thrives in a fast-paced environment, loves storytelling through digital channels, and enjoys seeing measurable results from their efforts.
Key Responsibilities
Campaign Management
Social Media Content Production
Required Qualifications
Preferred Qualifications
Knowledge/Skills/Abilities
Location: Exeter, PA
Role Summary
Are you creative, strategic, and passionate about digital engagement? Join Keystone Automotive Operations as a Digital Production Specialist and help drive our brand presence across multiple platforms. In this role, you’ll develop and execute digital campaigns, craft engaging content, and manage social media initiatives that connect with customers and elevate our brand visibility. This position is ideal for someone who thrives in a fast-paced environment, loves storytelling through digital channels, and enjoys seeing measurable results from their efforts.
Key Responsibilities
Campaign Management
- Develop, design, and execute outreach campaigns for various audiences using marketing tools
- Collaborate with the marketing team to create engaging email content aligned with campaign and promotional goals.
- Monitor and report on campaign performance, including open rates, click-through rates and conversions.
- Segment target lists to ensure targeted and personalized messaging.
- Test and optimize emails for deliverability, responsiveness, and design across devices.
Social Media Content Production
- Create and schedule posts across multiple social media platforms.
- Work with the design team to develop content that aligns with the brand voice and engages followers, including tests, images, videos and infographics.
- Assist in managing social media advertising campaigns, including targeting, budgeting and reporting.
- Monitor social media trends, engage with followers and reviews, and maintain an active and engaging online presence.
- Ensure timely responses to customer inquiries or comments across social media channels.
- Assume other duties as assigned.
Required Qualifications
- Bachelor’s degree or equivalent work experience.
- 3+ years of related experience required; Still acquiring higher-level knowledge and skills; Degree or equivalent work experience.
- Experience in digital marketing, including email marketing and social media.
- Experience in paid social media advertising and e-commerce marketing a plus.
Preferred Qualifications
- Degree in Marketing, Communications or related field.
Knowledge/Skills/Abilities
- Strong understanding of digital marketing, content creation, and on-line marketing best practices including data management, along with a keen eye for detail and a passion for staying on top of industry trends.
- Proficiency in email marketing and social media platforms.
- In-depth knowledge of the top four platforms, e.g., Facebook, Instagram, Twitter and LinkedIn.
- Thorough knowledge of how to navigate Google Services (listings/ads/reviews).
- Basic graphic design skills e.g., proficiency in Photoshop or Adobe Creative Suite.
- Familiarity with Google Analytics, Meta analytics, or other reporting tools.
- Excellent Communication skills, both written and verbal.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Creative mindset with attention to detail and the ability to adapt to changing trends.
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and
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