Brand Manager, Women's Health - AZO and Estroven - Cromwell/Shelton, CT

Brand Manager, Women's Health - AZO and Estroven

Location: Cromwell/Shelton, CT

Hybrid

 

As a Brand Manager, you will drive brand profitability and sales through development of brand strategies, marketing plans, commercial innovation, packaging and promotional programs.

 

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

 

This is for our i-Health division where we develop, market and distribute branded products that support health and wellness. Learn more here: https://dsmihealth.com/

 

Responsibilities:

• Drive all strategic activities that support brand objectives including annual planning, advertising development, new product launches and packaging
• Partner with Sales and Sales Strategy teams on strategic initiatives and trade presentations via participation in sales calls to retailers, trade show attendance. Act as the Brand Champion to manage P & L to deliver planned sales and profit
• Forecast and develop annual budget, oversee and manage spend
• Manage agency initiatives in support of brand business objectives, maximizing investment and driving growth, including advertising, digital and PR programs
• Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations

 

We bring:

• A rich history and a promising future of bold scientific innovation and passionate creation with our customers;
• A space to grow by encouraging and supporting curiosity and an open mindset;
• A culture that prioritizes safety and well-being, both physically and mentally;
• The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
• A flexible work environment that empowers people to take accountability for their work and own the outcome;
• Barrier-free communities within our organization where every employee is equally valued and respected – regardless of their background, beliefs, or identity;

 

You bring:

• BA/BS, MBA degree preferred
• 5+ years experience CPG Brand Marketing (Brand Manager)
• Broad knowledge of industry, in-depth knowledge of CPG products, packaging, and competitive marketplace
• Budgeting, forecasting, and analytical skills required
• Exceptional proficiency in written