Senior Director, Measurement & Insights

SALARY: $120,000 - $140,000 + bonus

LOCATION: New York (Hybrid or Remote)

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Senior Director, Measurement and Insights

Reporting of the role

This role reports to the VP of Media, Strategy & Production

Overview of the job

We’re looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, influencer marketing.

In this role, you will own the vision behind, and execution of, our end to end measurement proposition, as well as our insights capabilities across the board:

• Measurement: We believe that the ability to effectively measure the impact of influencer marketing is key to the growth of our company and our entire industry. Influencer has invested in ensuring we have market leading measurement capabilities to help deliver meaningful campaign data, insights and ultimately results to our clients across their work with us. You will be responsible for our overall approach to measurement, accountable for delivering market-leading studies to our clients, and on-boarding new vendors and capabilities to keep us at the forefront of the industry

• Insights: Insights are a backbone of our approach to our creator marketing strategy for our clients. We harvest data from 1st, 2nd and 3rd party sources to ensure our creative ideas are de-risked, and to help our clients make the right decisions on their investment with Influencer. You will be responsible for scaling our insights proposition across the company, working with key stakeholders to deliver impactful work, and managing relationships with our external vendors.

As a key member of the North America team, you will also play a leading role in the continual development of our proposition and go to market strategy, as well as influencing our geographical expansion strategy, account growth and new business efforts in partnership with your peers, and as an ear to the ground for our clients, partners and the influencer marketing industry at large.

3 best things about the job

• You will get to be at the forefront of shaping the discipline of measurement within the influencer marketing industry

• You will get to work directly on some of the worlds biggest brands and advertisers, showcasing the effectiveness of our campaigns to influential senior marketing leaders

• You will get access to vast amounts of data via proprietary and third party tools to develop market leading insight and research that we will champion externally as part of our marketing activity