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Group Creative Director, Design

Meta
New York City, United Statesfull_timeVerifiedPosted 28 Oct 2025
💰 $283,000/yr($221,000/yr$283,000/yr)

About the role

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.

Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.

We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.

We are seeking a Director of Brand Design to lead the brand development of Meta’s AR/VR technology portfolio. This leadership role is responsible for activating brand strategies and driving forward a design led vision for Meta’s AR/VR consumer journey and brand touch points.

This role will guide both internal and external teams to develop distinctively Meta experiences across software, hardware, retail, packaging and more. We expect this role to elevate design quality, foster a community-oriented design environment, create new ways of working and partner seamlessly with engineering, product, marketing, and sales. This leader will support an incredible team of creatives to do the best work of their careers.

This leader will drive curiosity and innovation, be ready to roll up their sleeves and be able to drive influential change on behalf of Meta’s brand. We work in an ambiguous environment so adopting new processes and embracing change is a must. You will have a background in conceptual design systems, experience shipping hardware and a proven track record of successfully leading integrated brand efforts.Group Creative Director, Design Responsibilities
  • Drive the global brand design strategy for Meta’s AR/VR products, packaging, retail and experiential
  • Elevate the end to end consumer journey people experience with Meta hardware products
  • Lead an industry-leading team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audience
  • Foster and grow brand design through enabling an industry-leading design team
  • Drive decision making processes and ways of working to improve performance, quality and integrated approaches to execution
  • Lead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systems
Minimum Qualifications
  • Bachelor's degree
  • 15+ years experience in design, building consumer brands globally
  • 10+ years of demonstrated people management experience coaching and developing team members
  • Experience leading with creative vision, purpose and innovation
  • Experience driving business results in ambiguous problem spaces
  • Experience building portfolio brands and working with brand architecture
  • Experience across integrated design work: traditional, product, packaging, retail and experiential
  • Experience managing and leading work with internal and external teams
  • Experience recruiting talent and developing design careers
  • Experience collaborating, driving consensus among highly cross functional teams
  • Experience partnering with and influencing Chief Marketing Officers and other executive stakeholders
Preferred Qualifications
  • A link to an online portfolio showcasing your work (include link on your resume)
  • Experience with brand design definition and leadership
  • Experience collaborating with or working on a product team
  • Experience working in a data-driven environment
  • Experience with consumer electronics and/or consumer technology brands
For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses.

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Meta

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