Senior Product Manager, Growth & Engagement

Join Cartwheel to help tackle the student mental health crisis!

Cartwheel is tackling the youth mental health crisis with a novel school-based approach. 

Through our technology platform, students access evidence-based mental health care with no waitlists, school staff seamlessly collaborate with the student’s care team, and district administrators get the data and insights they need to deeply understand mental health trends on campus. This supports earlier intervention, higher student and family engagement in care, and better coordination among the trusted adults in a student's life. 

On the back end, Cartwheel’s funding model combines subscription funding from districts with Medicaid and commercial insurance billing. In doing so, we offset two-thirds or more of the cost of services for our districts and ensure every student can access great care.

Over the past 3 years, we've become the largest provider of school-centered telehealth nationwide, serving over 325 school districts across 15 states. We recently raised a significant Series B funding round backed by top investors including A-Street Ventures, Menlo Ventures, Reach Capital, and General Catalyst, and we're looking for mission-driven teammates to join our team as we aggressively expand our footprint and our product platform over the next 2 years across the more than 10,000 school districts and charter schools in the U.S. 

We believe kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they're excited to live. If you join Cartwheel, you'll help make this vision a reality for millions of students.

ABOUT THE ROLE

As the Senior Product Manager, Growth & Engagement, you’ll own the #1 driver of Cartwheel’s value for our existing school district customers, directly impacting mental health access for hundreds of thousands of students. 

This is a hands-on role where you'll spend significant time with school counselors and administrators, translating their needs into experiments and valuable features. 

We’ve learned that the biggest source of value for our customers is high student & family engagement in care. Every district's contract with Cartwheel includes a certain target number of students who can receive care each year, and districts want to make full use of their contract. 

In your first few quarters, you’ll focus on increasing contract utilization by identifying friction points, running rapid experiments, and shipping solutions that help students and families successfully engage in care. This role spans both the school district journey from initial sale through renewal and the patient journey from initial referral to care completion.

Example focus areas include: 

• Top-of-funnel: Expanding who can refer students and optimizing initial referral flow
• Conversion to care: Reducing drop-off from referral to to first session (referrals don't count unless students actually get to their first session!) 
• Ongoing district engagement: Keeping Cartwheel top-of-mind for schools and families and ensuring high satisfaction to drive future referrals (for example, through personalized progress updates to school staff and nudges that ensure students don’t slip through the cracks) 

At Cartwheel, Product teams are empowered with authority to experiment, pivot based on evidence, and ship incremental value. Success isn't measured by features shipped but by your ability to drive meaningful product outcomes which in turn drive business outcomes. To that end, you'll work directly with a dedicated pod of 4-6 engineers and 1 designer, with the autonomy to shape your team's priorities and technical approach.

Over time, you will focus on additional outcomes across the care journey, such as improving session attendance and optimizing platform engagement metrics (e.g., DAUs, time on site, feature adoption). 

Role type: This is a W2, Full-Time, Salaried position

Location: Remote, based in the United States

Start date: October 2025

WHAT YOU'LL DO

• Develop the product vision for maximizing the value of Cartwheel for our school district customers
• Engage in continuous discovery with school staff (counselors, administrators, teachers), students/families, and Cartwheel’s care team. To drive meaningful outcomes, you’ll need to deeply understand school-family-care team dynamics. 
• Map out opportunities, generate solutions, name assumptions, design experiments to test those assumptions, and iterate to refine solutions
• Example focus areas for the fir