Sr. Email Marketing & Automation Specialist

Axos Bank

Target Range:

$100,000.00/Yr. - $120,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The Email Marketing & Automation Specialist is a creative and tech-savvy thinker responsible for executing and optimizing email marketing and automation campaigns. This role plays a part in enhancing customer engagement, retention, and conversion through compelling email and marketing automation. The ideal candidate will possess strong HTML and CSS skills, a deep understanding of email marketing best practices, and experience with marketing technology platforms. This position will join a new division in the Axos Enterprise Marketing team within the newly-formed Marketing Tech & Revenue Operations department.

Responsibilities:

• Email Campaign Execution: Design, and execute engaging email campaigns ensuring high-quality and responsive email templates
• Marketing Automation: Build and manage marketing automation workflows (journeys) that include email, SMS, and push notifications, ensuring seamless execution and integration with other systems
• Integration & Data Management: collaborate with tech teams in terms of data feeds and integrations with Salesforce, Contentful and other systems
• Best Practices and Optimization: Serve as the Subject Matter Expert for email marketing best practices, deliverability, and optimization techniques. Conduct A/B tests and analyze results to optimize future campaigns
• Reporting and Analytics: Produce email marketing reports and analytics, providing insights and recommendations to improve campaign performance
• Collaboration: Work closely with marketing and business unit teams to understand their email and web content requirements and technical specifications, ensuring alignment and effective execution

Qualifications:

• Bachelor’s Degree in Marketing, Design, Digital Marketing, Computer Science, or a related field, or equivalent experience
• 5+ years of experience creating email templates and landing pages, with the ability to build emails from scratch
• 5+ years of experience hands-on managing automated marketing campaigns using cloud technology (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, Pardot)
• Intermediate knowledge of AMPScript and SQL
• Strong experience with email creation and management platforms
• Hands-on experience/ knowledge of Salesforce Marketing Cloud (preferred); open to other systems like Marketo, Eloqua, Pardot
• Knowledge of CRM/ Salesforce (Sales Cloud, Service Cloud) is a big plus
• Intermediate SQL skills
• Ampscript skills
• Excellent eye for email design and UX that engages, nurtures, and converts subscribers
• Proven experience using email testing, rendering, and deliverability tools such as Validity Everest, Litmus, etc
• Proven success in developing and executing email marketing strategies that drive engagement and conversion
• Knowledge of email marketing best practices and analytics, including email deliverability
• Understanding of the end-to-end experience of emails and forms/landing pages from creation to deployment
• Knowledge of Marketing Automation concepts such as Lead Management, scoring, Demand Generation, Personalization, and Lifecycle/Growth Marketing is a plus
• Self-motivated, detail-oriented, organized, with a desire for complete ownership of projects
• Flexible, can-do attitude, excelling in a highly dynamic environment
• Creative problem-solver with a passion for email marketing and design
• Certifications in Salesforce Marketing Cloud or other marketing automation platforms.
• Experience in coding HTML with the ability to build emails and landing pages from scratch.
• Experience in Headless CMS (such as Contentful) and/or other composable marketing technologies.

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance

• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)

• HSA or FSA account and other voluntary benefits

• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan

• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading<