Senior Marketing Analyst

Job Description

Procore Capital is looking for a Senior Marketing Analyst to lead and scale our marketing analytics function, furthering our mission of improving the lives of everyone in construction.

As a Senior Marketing Analyst, you’ll partner closely with our Marketing, Operations, and Business Intelligence teams to turn data into insights that shine a light on our business’s health, the effectiveness of our processes and initiatives, and the behavior of customers. If you’re a team player with a natural curiosity about data and the technical ability to process and make sense of large-scale data sets—we’d love to hear from you.

This position will report to our Manager, Business Intelligence and can work remotely from any U.S location or based in our New Orleans, Louisiana office, or our Austin, TX office.  We’re looking for someone to join us immediately.

What you'll do:

• Be a liaison between the Business Intelligence (BI) engineering team, and marketing team

• Collaborate with other teams such as design, demand gen, content, sales, product marketing, web, and SEO to develop world-class campaigns that directly impact business goals

• Level up our audience segmentation and targeting to consistently deliver the right message to the right people at the right time

• Guide the business in strategizing, leveraging, and evaluating paid channels. Mature our paid strategy and tactics in alignment with evolving business needs and GTM motions

• Provide proactive campaign analysis, performance, and guidance to stakeholders with recommendations on what we should do more of - or eliminate - to maximize ROAS and exceed business goals

• Build and maintain the Sources of Truth(SOT) for all marketing/SEO related data

• Transform this data into meaningful reports and dashboards for our marketing team to slice and dice the data 

• Build insightful dashboards in our BI softwares, Metabase and Tableau 

• Build and maintain marketing funnels and attribution models

• Provide data that is accurate, congruent, and reliable, and ensure the information is readily available to users for direct consumption or integration with other systems

• Educate and train customers to use data as an analytical tool, displaying the data in new forms and content for analysis and exploration

• Independently lead initiatives in facilitating information gathering, structured documentation, and presentation of findings to all levels of management

What we're looking for:

• 4+ years in a marketing analytics role with strong problem-solving skills

• Bachelor’s Degree in an analytical field (e.g., Computer Science, Business Management, Engineering, Information Systems, Mathematics, Statistics or specialized training/certification); or equivalent work experience

• Strong SQL knowledge with database design experience. Experience with Tableau, Looker, or similar BI/Data Visualization tool (Nice to have: Basic familiarity with programming languages like Python. Familiarity with GIT and JIRA/Agile workflows. Experience with ETL and data modeling)

• Experience with Engagement Tracking tools like Segment.

• Ability to gather cross-functional requirements and translate them into practical engineering tasks and technical deliverables 

• Excellent verbal and written skills with the ability to present strong data-driven storylines and content to both general and senior audiences

• Demonstrated experience understanding customer needs and independently translating them into effective solutions and can thrive in a fast-paced environment and working through ambiguity

Additional Information

Base Pay Range $100,800-$138,600. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thr