Group Director, Social Marketing & Strategy

Company Description

Due to hybrid onsite requirements in our client's office, only candidates located in the Los Angeles area will be considered.

Dentsu Creative has an amazing opportunity for a Group Director, Social Marketing & Strategy to join our team. You will be a part of shaping the future of entertainment and media with one of the world's leading streaming services. You'd lead the way with a radically collaborative crew that values audacious thinking. We want challengers who know what it takes to command attention, architect fandoms and never lose sight of even the smallest of details when it comes to opportunities for impact.

This client is right-fit for social-savvy, entertainment enthusiasts:

• You are excited by the latest platforms and the shifts that come with them don't shake you
• A day spent not rehashing the latest trends in film, sports and TV is not a day lived
• Excitement in the ability to separate substantive, brand-building moves from quick-hit stunts

Job Description

Role Purpose:

• You will develop social media marketing strategy, managing a team of Associate Directors, Social Media Strategists, and Community Managers to deliver brand right social campaigns that achieve predetermined KPIs.
• Along with Account Leads, you will lead our client relationship, especially client strategy team and will need to develop collaborative ways of working to provide strategic guidance and points of view.
• You will both oversees and do as you push work forward from direct reports through iteration, adding of opportunities and identifying ways to make the work better.
• You will provide expertise on the latest social media tactics and opportunities, including delivering social insights to lead campaigns in partnerships with the Social Creative Lab, Creative & Influencer teams that achieve our goals and that engage and excite a wider range of qualified consumers to the brand.
• You will oversee social media campaigns (by channel), ensuring that all social media best practices and tactics are integrated into the annual master marketing plan, important brand projects, and seasonal campaigns.
• You will collaborate with teams to develop integrated social media marketing plans and partner with the creative leads to push the work to be strategic and culturally relevant.

Accountabilities:

• You can turn recommendations into ideas, then into actions.
• You will innovatively use information and communications technology to inform and persuade.
• You will be a leader and partner across departments, driving the work forward.
• You will create solutions whether it comes to the work itself or identifying new and improved ways of working.
• You can create a tight brief that inspires creatives in new ways.
• You will develop strategies that are grounded in consumer, category, cultural insights and crack client problems in new ways.
• You have experience with social analytics and how optimize social content accordingly.
• You will work with social strategists to identify cultural moments/trends worth activating again.
• You will lead the development of team members to create an environment that encourages active participation, creativity, accountability, and team work with paths for advancement and improvement.

Qualifications

• 7 years minimum experience
• Agency experience being a daily to lead on client business and has developed client relationships
• Expertise in the social space and working across all social channels inclusive of YouTube
• Experience working with an entertainment, publishing or sports-focused client

Additional Information

The anticipated salary range for this position is $136,850 and $160,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com #LI-Hybrid #LI-SS1

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space