Loyalty Strategy Lead

The pay range is $92,000.00 - $166,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

 

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Guest Engagement organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, and guest. 

 

Working within the Loyalty team, you’ll create and champion impactful branding and marketing strategies that drive guest engagement and business outcomes while building the Circle brand to achieve program and enterprise goals. This work will center on delivering a seamlessly integrated experience; working cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives to life across all guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.  

 

As the Loyalty Strategy Lead, you will use your leadership, strategic vision, and analytical expertise to shape the brand ethos, messaging and visual identity of Target Circle—bringing our program pillars and benefits to life for millions of guests. You’ll lead the continued evolution of the Circle brand ecosystem including messaging and visual identity, ensuring every touchpoint reinforces the value of Target’s loyalty program. This role calls for a blend of branding expertise, strategic foresight, strong organization, and ability to influence global partners across marketing, digital, UX and creative. 

 

Grounded in guest insights and business priorities, you will define how we communicate the value of loyalty across channels. On any given day, you may be shaping a creative brief, orchestrating and prioritizing work against project timelines, or driving cross-functi