Senior Paid Media Specialist

Who are we? 🚀

Keenfolks is a cutting-edge, integrative AI marketing agency specializing in harnessing the power of artificial intelligence to drive personalized and effective marketing strategies. We work with global brands to bridge the gap between digital marketing and emerging AI technologies, ensuring our clients stay at the forefront of innovation. Our team thrives on creativity, data-driven insights, and customer-centric solutions.

Role Overview 💫

As a Senior Paid Media Specialist, you will be responsible for designing, executing, optimizing, and scaling paid media strategies across digital platforms to drive measurable business results. This role goes beyond campaign execution: it requires strong analytical thinking, strategic vision, autonomy, and the ability to translate business objectives into high-performing paid media initiatives. You will act as a key partner to marketing, growth, and business teams, ensuring ROI-driven decision making and continuous optimization.

Key Responsibilities 🧑🚀

1. Paid Media Strategy & Execution

• Design and own end-to-end paid media strategies aligned with business and growth objectives.

• Plan, launch, and optimize campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and programmatic platforms when applicable.

• Define media mix, budget allocation, bidding strategies, and audience segmentation.

1. Performance Optimization & Analytics

• Monitor, analyze, and optimize campaign performance using KPIs such as CAC, ROAS, CTR, CPA, and conversion rates.

• Conduct A/B testing on creatives, copy, audiences, and landing pages to continuously improve results.

• Translate data insights into clear recommendations and actionable improvements.

1. Data & Tracking Ownership

• Ensure correct implementation of tracking and measurement frameworks (Google Analytics, GA4, pixels, conversion APIs, tag managers).

• Collaborate with data and tech teams to ensure attribution models and dashboards accurately reflect performance.

• Build and maintain performance reports for stakeholders, focusing on insights, not just numbers.

1. Cross-Functional Collaboration

• Work closely with creative, content, design, product, and growth teams to ensure campaign alignment and consistency.

• Partner with business and marketing leaders to align paid media efforts with broader company goals.

• Act as a strategic advisor, explaining results, trade-offs, and opportunities to non-technical stakeholders.

1. Leadership & Best Practices

• Define and document paid media best practices, processes, and optimization frameworks.

• Mentor junior or mid-level paid media specialists, providing guidance and performance feedback.

• Stay up to date with platform changes, industry trends, and emerging paid media opportunities.

Requirements 🎯

• Bachelor’s degree iin Marketing, Business, Economics, Communications, or a related field (or equivalent practical experience).

• 5+ years of hands-on experience managing and scaling paid media campaigns with proven business impact.

• Technical & Functional Skills: Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads (TikTok and programmatic are a plus); Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, conversion tracking, pixels; Optimization: A/B testing, audience segmentation, funnel optimization;Reporting: Strong experience translating performance data into insights and recommendations.

• Soft Skills: Strong analytical and problem-solving skills; Strategic thinking with a business-oriented mindset; High autonomy, ownership, and accountability; Clear communication with both technical and non-technical stakeholders.

• English: Intermediate to Advanced (B2-C1).

• Proven ability to translate technical results into business insights.

What We Offer 🌈

• Flexible working from home policy, two days in the office and three from home 🏡