Head of Integrated Marketing

<div class="content-intro"><h2><strong>Company Overview</strong></h2> <p>ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit <a href="https://network.id.me/">https://network.id.me/</a>.</p> <p><span style="font-weight: 400;">ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.</span></p> <p><span style="font-weight: 400;">At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found <a href="https://insider.id.me/candidate-ai-use-in-interviewing/" target="_blank">here</a>.</span></p></div><p><strong>&nbsp;</strong></p> <p><strong>Role Overview</strong></p> <p>The Director of Integrated Marketing will own the strategy and execution of campaigns that grow ID.me's brand presence and deepen trust and usage with consumers, enterprise partners, and government stakeholders. You will partner cross-functionally with Product, Communications, Design, and Sales, and be responsible for ensuring that every campaign tells a cohesive, compelling story across paid, owned, and earned channels supporting brand awareness, product usage, and revenue growth.</p> <p>This is a high-impact leadership role for a builder who thrives at the intersection of brand storytelling, data-driven performance, and category-defining moments. Th