Director, HCP Marketing, US Kidney - Pove

Job Description

Director, HCP Marketing, US Kidney - Pove

Vertex is seeking a talented leader to join our US Kidney Business Unit to support our journey to support our aspirations of bringing Povetacicept to patients, a Phase 3 investigational therapy that has the potential to transform lives across multiple serious diseases.

The Director, HCP Marketing, US Kidney - Pove leads HCP marketing team for for povetacicept within the US Kidney Business Unit alongside a small team of direct reports, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases.

This role will be responsible for helping shape the overall US launch strategy and developing and executing against the HCP promotional marketing strategy and tactics. We are seeking a candidate that has a strong track record in US commercial roles, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment. This role reports to the Senior Director, Head of Pove Marketing for the US Kidney Business Unit.

Key Responsibilities

• Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team
• Works cross functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications
• Ensures that the brand strategy is translated with an effective tactical plan for HCPs
• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
• Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized
• Drives tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
• Measures the impact of our initiatives based on ROI and pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Required Education and Experience

• Bachelor's degree
• Typically requires 10 years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education
• Additional preferred experiences:
  • Specialty product launch experience
  • Work within highly competitive markets
  • Kidney experience

Required Skills

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
• Analytical mindset, with demonstrated ability to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems
• Advanced knowledge of market forecasts and relationship of business drivers to revenue
• Advanced working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Pay Range:

$194,400 - $291,600

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in