Event Marketing Lead, North America

Location: San Francisco,California,United States

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role:

We are looking for a highly motivated and results-oriented Enterprise Account Executive to join our North American sales team. This role is focused on driving new business by identifying, prospecting, and closing high-value, net new accounts within the enterprise market. The ideal candidate has a proven track record of selling complex SaaS solutions, managing long sales cycles, and consistently exceeding revenue targets. If you are a hunter who thrives on building relationships with C-level executives and solving complex business challenges with innovative technology, we want to talk to you.

Events at MoEngage are a core GTM lever, not a support function.

As Event Marketing Lead, NA, you will own the strategy, prioritization, and execution of MoEngage’s North America event portfolio across owned events, third-party conferences, partner-led programs, and sales-driven activations. This role requires strong judgment, comfort with ambiguity, and the ability to move fast without perfect clarity.

This is an ownership role, not coordination.

Roles & Responsibilities:

• Own the North America events portfolio across owned, third-party, partner-led, and sales-driven programs

• Define clear frameworks for: Which events we invest in, Levels of spend, Event ownership (Marketing vs Sales vs Partners)

• Lead events end to end, from strategy through execution and post-event impact

• Make decisions and execute amid shifting priorities, constraints, and incomplete information

• Partner closely with Sales and Customer Success to align events to target accounts and regional needs

• Work with Partnerships to manage shared ownership, branding, and expectations

• Collaborate with Demand Gen, Content, and Brand to ensure clear messaging and consistent experiences

• Manage budgets and make deliberate tradeoffs

• Communicate event impact and influence future investment decisions

The annual total salary range for this position is OTE $130K-$165K USD Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. 

Requirements:

• 7+ years of event or field marketing experience, ideally in high-growth enterprise SaaS

• Strong judgment and comfort operating in ambiguity

• Proven ability to influence stakeholders and partners without formal authority

• Clear understanding of sales-led vs marketing-led events

• Flexible, hands-on operator with a “multiple hats” mindset

• Comfortable with an “ask for forgiveness, not permission” operating style

• Resilient under pressure and steady in messy environments

Why this role matters