Sr. Manager, Digital Marketing

About Us

BeautyHealth is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence.

Every person here is a key player in our success.  We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

Job Description:

The role: 

The Sr. Digital Marketing Manager will report to the VP of eCommerce and manage the day-to-day operations of our e-commerce website and email/sms program. This role requires a blend of strategic planning and hands-on execution, ensuring our website, app, and email programming deliver an exceptional customer experience.  

What you’ll do: 

Primary Responsibilities:  

CRM 

• Own the email marketing strategy, calendar, and execution of email and SMS communications, including automated workflows, personalized messaging, segmentation, deliverability, and optimization to maximize performance for both B2B and DTC customers. 

• Develop and implement strategies to optimize the provider post-purchase experience, including email campaigns, loyalty programs and personalized recommendations. 

• Refine the existing CRM storytelling strategy and manage its execution. Develop and implement new strategies to build and maintain strong customer and provider relationships, increase loyalty, and drive repeat purchases. 

• Oversee the collection, segmentation, and analysis of customer and provider data to personalize communications and offers. Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, and loyalty. 

• Develop performance KPI’s and maintain an email marketing dashboard to monitor and share performance. 

E-commerce: 

• Manage the daily execution of the content and promotional calendar, formulating and employing strategies to increase online sales, improve the user experience, and ensure the website aligns with the brand strategy. 

• Flawlessly execute initiatives to increase customer retention, average order value (AOV), and customer/provider lifetime value (CLV) on Hydrafacial.com and Hydrafacial.store. 

• Analyze customer and provider data KPIs to deliver actionable insights and optimize the customer journey. Generate regular reports and recommendations for continuous improvement. 

• Collaborate with product development and IT teams to enhance the e-commerce user experience (UX), ensuring the digital customer journey is seamless across mobile, desktop and other digital touchpoints. 

• Lead A/B testing efforts to improve engagement and conversion rates, focusing on personalization and loyalty tier-specific promotions. 

• Identify areas for improvement in the customer experience and work with customer service and support teams to address pain points. 

What you need to know: 

Experience/Skills/Education 

• 7+ years of experience in e-commerce, with proven experience in email/sms marketing. 

• B2B2C in beauty, skincare, or aesthetics a major plus. 

• Strong understanding of e-comme