Sr. Associate, Paid Search & Social

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

 

Position Summary

Who you are: You’re a dynamic paid search & paid social expert who is ready to challenge digital norms in a fast-paced and fun environment. Passionate and driven, you excel at developing, optimizing, and communicating best-in-class digital strategies across paid search & paid social and enjoy bringing campaigns to life for your clients. You’re excited to take the next step in your media career at an agency which values fresh ideas and creative thinking.

 

Responsibilities

• Ensuring campaign shells are built to client specifications and are properly QA'ed
• Formatting reporting data and compiling insights
• Train associates on platform execution
• Understand client goals and how to maximize those measures of success through tactical strategies, technologies, and analyzation of data
• Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
• Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, and other partners
• Point of contact for client communications
• Contribute to status & reporting calls both internally and with client/social platform partners
• Optimize, test, and maintain advertising campaigns
• Work with associate on development of end of campaign reports and crafting insights which is provided to the client
• QA associate work when applicable, including campaign builds, Prisma & other billing related items, reports, etc.
• Draft POVs on potential paid social opportunities to pitch to the client
• First point of contact for billing needs, including client budgets and reconciling all campaigns to ensure that client receives all planned media and is invoiced/credited properly

 

Required Skills & Experience

 

• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills
• Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
• Thorough knowledge of said social platform capabilities and how to set up a variety of campaigns with differing objectives.
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads)
• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
• Firm grasp of how to test marketing tactics and achieve performance metrics
• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management
• Communication: Comfortable routinely working closely with peers and internal teams in-person and via email, phone and video.
• Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders.
• KINESSO does not require candidates to have a college degree

 

 

Desired Skills & Experience

• 2+ years of experience in Paid Search and Social
• Agency experience preferred<