Senior Account Manager, Retail Media

ROLE OVERVIEW

Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands.

This is an exciting opportunity for an ambitious digital marketer to join the Retail Media team in our fast-paced, rapidly growing New York office.

Located in the heart of Soho, Croud New York is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about life at Croud here!

This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking practitioner, who is passionate about digital marketing and specifically retail media marketplaces and networks such as Amazon, Walmart and Roundel (Target).

The successful candidate will demonstrate account, vertical, and channel expertise, strive for repeatable success, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.

The ideal candidate will support planning, creating, managing, and optimizing paid advertising campaigns in Amazon Ads, Walmart Connect, Roundel and various other retail media networks.

As a Senior Account Manager, the ideal candidate will have a responsibility to manage and mentor others, support and develop client relationships, provide deep platform expertise, and contribute to department and channel best practices. They will have a deep desire for constant improvement of process and development of their teams and themselves.

RESPONSIBILITIES

The Senior Account Manager will report directly to a Associate Director and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:

• Set marketplace and retail media strategy that delivers profitable growth on behalf of our clients

• Understand the impact of retail media on the client’s business to deliver sound recommendations by partner based on margin, digital penetration, and other digital shelf considerations

• Deliver and oversee execution of strategies on key platforms such as Amazon (both Vendor and Seller), Roundel, and Walmart ensuring operational excellence, including the leveraging of third party tools as needed

• Management of retail media network partnerships, inclusive of strategic approach, operational set up and ongoing optimization

• Support team on the day to day management of Amazon services for our clients:

  • PDP (Product Detail Page) optimization

  • Paid advertising strategies in AMS

  • Loading in new A+ content

  • Setting-up/updating Amazon Stores

  • Reporting & analysis

  • Updating product data/ specifications/ Images/ Pricing/ Discounts etc

  • Advise on inventory management where required

• Build and maintain strong relationships with clients, vendors, and internal stakeholders (i.e. cross functional teams)

• Support client teams in trade negotiations with retailers

• Support business development by contributing to pitches and cross-selling Croud Retail Media capabilities to existing clients

• Contribute to the growing global Croud Retail Media practice via participation in regular specialism meetings, trainings, thought leadership, research of new partners, and the development of case studies

• Support the creation and deliver flawless client-facing reports, based on accurate data and insightful analysis

• Support the development of, and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs

• When applicable, manage and develop Acc