Director US Strategy Marketing

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-functional execution excellence in support of the Brand’s commercial objectives.

The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research initiatives that shape strategic decision-making, and supports Executive and Field communications. In addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives—assessing business needs, developing structured project plans, and driving cross-functional execution in response to emerging opportunities, competitive dynamics, or leadership priorities.

This role works in close partnership with other members of the Marketing team—including Promo, Patient Marketing, Digital, and CET—to ensure cohesive strategy development and execution across all customer-facing initiatives for the Brand.

Key Responsibilities

Strategic Leadership

• Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
• Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
• Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
• Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
• Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
• Serve as a core member of the US Brand Leadership Team

Financial Planning & Governance

• Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
• Lead the Annual Operating Plan (AoP) process in partnership with Finance
• Ensure financial investments are aligned with brand strategy and ROI priorities
• Provide ongoing financial transparency to the Brand Lead and Marketing leadership

Executive Communications & Field Enablement

• Support development of strategic content for important internal stakeholders for: National and Regional Sales Meetings and Executive Leadership team forums
• Translate complex strategy into clear, compelling narratives tailored to diverse audiences
• Support additional ad hoc strategic analyses and presentations as requested by leadership

Marketing Team Collaboration

• Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
• Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy
• Support development of integrated marketing initiatives across Segmentation 2.0

Ad Hoc Strategic Project Development

• Support the execution of projects initiated by Brand Lead or Executive leadership
• Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
• Present findings and recommendations to senior leadership with clear decision asks

Education:

• BA/BS degree required; Masters o degree or higher preferred.

Qualifications:

• BA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
• 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred
• Background in hematology or highly competitive therapeutic categories is preferred
• Ability to communicate effectively with Senior Leadership on key brand growth initiatives
• Demonstrated ability to lead without authority and influence cross-functional team
• Prior success in competitive preparedness and market-shaping initiatives