Senior Marketing Strategy Manager- Supply

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You'll Make An Impact:

We are seeking a strategic Senior Marketing Strategy Manager to join our Integrated marketing team. This individual will focus primarily on building and executing a comprehensive marketing strategy to grow the supply side of our marketplace. The Senior Marketing Strategy Manager  will be a thought partner to the Sr. Director of Marketing Strategy and will work closely with Product and Merchandising leaders to shape the overall seller journey to meet both buy and sell side goals and drive quality supply. This role will also own seller focused research and competitive insights. In addition to growing high quality supply, the Senior Marketing Strategy Manager  manager will drive high impact product marketing and strategic projects to meet buyer and seller focused goals across the business. This role reports to the Sr. Director Marketing Strategy. 

In This Role You'll Get To:

• Supply Marketing Strategy and Execution 

  • Build out comprehensive seller focused marketing strategy including: positioning, targeting, communication approach, channel strategy, promotional levers, and playbook for ramping supply 

  • Develop roadmap for testing seller focused messaging

  • Plan and execute evergreen and ad hoc supply marketing campaigns including writing master briefs and project managing channel level execution 

  • Collaborate with channel owners (CRM, paid social, organic social) to drive testing and initiatives roadmap that meet supply goals 

  • Refine marketing KPIs and reporting focused on meeting supply goals 

  • Advance seller experience and meet marketing goals by diving deep into the supplier journey / funnel and identify opportunities to shape evolution of the supply product roadmap, in close partnership with Product & Merchandising leads 

• Seller and Supply Focused Competitive Insights 

  • Build deep understanding and empathy for seller experience champion the seller perspective in marketing and cross-functional forums

  • Drive seller research to inform positioning of supply offerings and guide seller marketing strategies 

  • Conduct regular competitive analysis to understand potential risks and opportunities on supply 

  • Evolve buyers focused research tools to include seller perspective 

• Product Marketing and Strategic Initiatives (Buyer and Seller) 

  • Provide product marketing POV to amplify high impact features across marketing channels, supporting buyer side projects when needed 

  • Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals 

  • Support and grow marketing led strategic partnerships 

What We're Looking For:

• 7+ years of experience in product marketing, brand marketing, or a strategic marketing role, preferably within consumer services, marketplace, e-commerce, or retail environments.

• Proven ability to develop and execute marketing strategies that drive measurable outcomes.  

• Strong project management skills, wit