Product Marketing Manager

It's a new day with a new opportunity at 8am! 

About the role:

We are seeking a Product Marketing Manager to operationalize go-to-market strategy and drive disciplined launch execution across our solution portfolio and partner ecosystem. Partnering closely with vertical PMMs, Product leaders, and cross-functional stakeholders, you will translate portfolio strategy and positioning into structured launch plans, field-ready messaging, and measurable business impact.

This role focuses on execution excellence, messaging activation, and cross-functional coordination to ensure new capabilities and partner-integrated solutions are brought to market with clarity, consistency, and readiness.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

• Lead go-to-market execution for product launches, feature releases, packaging updates, and integrated solutions, managing launch plans, timelines, readiness milestones, and cross-functional coordination across Product, Sales, Marketing, Partnerships, and Customer Success.
• Operationalize partner and integration launches, ensuring alignment with partner tiering, positioning standards, and co-marketing strategies while maintaining clear launch documentation and communicating risks, dependencies, and status.
• Activate messaging and positioning, translating strategic narratives into field-ready solution stories, launch kits, sales assets, and outbound messaging aligned to portfolio positioning and target audiences.
• Enable sales and customer-facing teams by developing launch materials, delivering training in partnership with Sales Enablement, and ensuring teams are equipped to support acquisition, retention, and expansion.
• Track launch performance and drive continuous improvement, monitoring KPIs such as pipeline contribution, adoption, and asset utilization, gathering field feedback, and refining launch frameworks, messaging, and workflows.

About you:

•  3–6 years of experience in product marketing, solutions marketing, or cross-functional go-to-market roles within B2B SaaS.
• Demonstrated experience driving operational execution of complex, cross-functional product or partner-integrated launches.
• Strong ability to translate defined positioning and product capabilities into clear, field-ready messaging and enablement assets.
• Highly organized with proven project management skills, attention to detail, and the ability to manage multiple concurrent initiatives.
• Analytical mindset with comfort tracking performance and optimizing execution.
• Excellent written and verbal communication skills with the ability to create clarity across diverse stakeholders.
• Demonstrated experience leveraging AI tools and technologies to improve workflows and enhance efficiency.

Additional Information
The annual salary range for this position is $85,000 to $115,000. The salary range for performing this role outside of the US / Austin / California may differ.  8am is committed to offering competitive, fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation may vary based on job-related knowledge, skills, experience and education.

Why 8am: 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers