Digital and Product Marketing Director

Harbor Health | Austin, Texas

At Harbor Health, we're transforming healthcare in Austin through collaboration and innovation. We're seeking passionate individuals to help us create a member-centered experience that connects comprehensive care with a modern payment model. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, please bring your talents to our team!

POSITION OVERVIEW

The Director of Digital and Product Marketing will lead Harbor Health's digital marketing strategy and product marketing initiatives to drive member acquisition, engagement, and retention. This role is critical in establishing Harbor Health's brand presence in the Austin market while effectively communicating our innovative payvider model to prospective members, healthcare partners, and stakeholders.

POSITION DUTIES & RESPONSIBILITIES

Strategic Leadership

• Develop and execute comprehensive digital marketing strategies aligned with Harbor Health's growth objectives
• Lead product marketing initiatives to position Harbor Health's unique payvider model in the healthcare market
• Create go-to-market strategies for new service offerings and member programs
• Establish KPIs and measurement frameworks to track marketing effectiveness and ROI

Digital Marketing & Brand Development

• Oversee all digital channels including website optimization, SEM, social media, email campaigns, and content marketing
• Develop and manage digital advertising campaigns to drive member acquisition
• Shape Harbor Health's brand voice and messaging for target member demographics
• Create compelling content that educates the market about our innovative healthcare model

Market Research & Analysis

• Conduct market research to identify member needs, competitive positioning, and growth opportunities
• Analyze member data and behavior patterns to optimize marketing strategies
• Monitor industry trends and provide regular performance reporting to leadership

Event Coordination & Team Leadership

• Plan and execute corporate events, member engagement activities, and industry conferences
• Build and lead a high-performing marketing team as the organization scales
• Collaborate with operations, clinical, and business development teams
• Foster a culture of experimentation and data-driven decision making

DESIRED PROFESSIONAL SKILLS & EXPERIENCE

Required Qualifications

• Bachelor's degree in Marketing, Business, or Communications; MBA preferred
• 10+ years of progressive marketing experience with at least 3 years in leadership roles
• Proven track record in digital marketing (paid advertising, SEO/SEM, email, social media)
• Healthcare marketing experience with deep understanding of consumer behavior and regulatory considerations
• Insurance industry background with knowledge of health plan marketing and member acquisition strategies
• Event coordination and management experience
• Strong analytical skills with experience using marketing analytics platforms and CRM systems

Preferred Experience

• Healthcare startup, health tech, or innovative healthcare delivery model experience
• Knowledge of value-based care or healthcare payment models
• B2C and B2B marketing experience
• Brand development and positioning for emerging companies

Core Competencies

• Strategic thinking with ability to translate vision into actionable plans
• Critical thinking skills to analyze complex business challenges and develop innovative solutions
• Exceptional communication skills with ability to s