Brand Manager - Skin Care & Jewelry

Market America | SHOP.COM, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Brand Manager to work with our skin care and cosmetics line - Motives and our jewelry line - Layered.

Position Summary:
The Brand Manager will be responsible for creating, developing and executing effective brand strategies that drive brand equity, growth, and profitability. The Brand Manager will work closely with multiple functions, including marketing, sales, product development, and creative teams to ensure the brand is consistently communicated and performing at a high level.

Essential Duties and Responsibilities:
• Analyzes sales data, market trends, and competitive landscape.
• Ensures the ongoing financial success of new and existing products across all sales channels.
• Reviews final product information, materials, features, benefits, specifications, and pricing for catalogue to ensure accuracy.
• Collaborates on overall product image plan and layout for catalogue and web to maximize sales.
• Develops, conducts, or coordinates product training for internal and external customers to properly instruct on the features and benefits of product.
• Forecasts sales for new and existing products to determine strategy.
• Establishes pricing and margins to maximize profits.
• Approves retail displays to effectively demonstrate features and benefits of products.
• Writes marketing content for product.
• Works with Public Relations Manager on any new product offerings or putting together any press kits within their market.
• Prepares marketing plan to facilitate and manage social media channels.
• Prepares, coordinates, and carries out layered website marketing plan.
• Responds to Customer Comments in a professional and timely manner.
• Works on special projects when needed and helps to facilitate projects with the team.
• Complies with company policies and procedures.
• Performs other duties as needed.

Primary Contacts: (outside dept.)
• Legal, Creative Services, IT, Accounting, Trainers, Distributor Services, Data Operations, Sales, Public Relations, and Executive Management, and vendors.

Supervisory Responsibilities:
• None but may direct and train others.

Education and Experience:
• Bachelor’s Degree.
• Four years’ experience of Costume Jewelry sales or marketing.
• Or combination of education, experience, and/or training.

Skills:
• Proficient use of MS Office Products, Work Flow, JIRA, and general computer applications.
• Moderate to above moderate levels of English reading comprehension, speaking, and writing; active listening; analysis; critical thinking; complex problem solving; coordination; and attention to detail.

Travel:
• For annual Conventions and as needed for other job-related events

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.