VP, Global Communications

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We're seeking a Vice President for our Global Communications team who'll lead us into the next phase of our success in the AI-based enterprise software market. In this new role, the successful candidate will lead communications for our Customer360 applications portfolio and manage a team of skilled storytellers. You will also cultivate strong relationships with both external and internal stakeholders. As a highly accomplished professional, you have a proven track record in developing successful earned and owned communications strategies. 

In this role, you'll serve as a trusted advisor to our executives and oversee executive communication programs including thought leadership, content creation, and visibility. With a passion for technology PR and a focus on driving real business results, you are a strategic and innovative thinker. You're committed to our values and are skilled at turning challenges into opportunities. You understand the importance of both earned and owned communications and believe that measurement and research are essential for corporate communications. As someone who acts and thrives in a fast-paced and dynamic environment, you aren't afraid to drive change in pursuit of business objectives. You also value teamwork and enjoy a fun and collaborative work environment.

Responsibilities:

• Develop an earned and owned communications strategy that positions Salesforce’s leadership in data, AI, CRM, and trust

• Communication programs to establish us as a leader in AI and data relevance, and articulate our differentiated product strategy to the market

• Engage with the media as a primary stakeholder by building and maintaining trusted relationships; serve as a spokesperson, as needed

• Develop annual plans and measures to achieve the objectives of Salesforce and global communications; apply team, agency, and budget resources to deliver excellent results, adapting to external events and environment 

• Collaborate with leaders in marketing and product development to deliver against business goals around our trusted AI advisors and storytellers strategy

• Continually innovate the way we do product communications, including with the use of technology‌ — ‌seek and embrace best practices

• Oversee the professional development and advancement of the team — identify and create learning opportunities for team members

• Champion a diverse and inclusive culture

Qualifications:

• 15+ years of experience in public relations/external communications, specifically in enterprise software, with a proven ability to develop and lead communications programs that drive significant awareness and measurable results

• 10+ years of successful managerial experience, including exceptional leadership skills to set a positive tone, manage, inspire, and develop a world-class team aligned with core values

• Experience driving alignment and refining owned content — from announcements to thought leadership to Op-Eds — in close partnership with senior leaders and technologists

• Partner with technical leaders, understand complex technical stories, and make them relevant for a broad audience

• Ability to influence senior executives, providing strategic counsel and executive comms support

• Strong track record of collaborating with cross-functional and agency teams to deliver results in a fast-paced environment

• Collaborate with product marketing leaders to craft narratives for Customer360 applications that resonate in the market and inspire the industry to think big and act

• Impeccable critical thinking and no ego — we are a dynamic team and everyone pitches in to get the job do