Executive Director, Targeting, Optimization & Measurement Product Suite

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Our Analytics & Insights team is dedicated to solving complex healthcare challenges and improving patient outcomes. This empowers business partners across Commercial, Medical, and Government Affairs (CMG) to make impactful decisions by leveraging data, analytics, and AI/ML to enable fast, targeted actions in rapidly evolving business contexts.

The team fosters a unified understanding of customers, actions, and outcomes by integrating analytics and insights seamlessly into CMG’s evolving digital, data, and automation platforms, creating scalable solutions and eliminating silos.

You will work as a trusted, objective advisor and expert, recommending critical decisions and actions to be taken with credibility and a focus on driving measurable impact. You will be part of a diverse, inclusive team that reflects the world we serve, thriving in a welcoming culture built on collaboration and innovation.

This role will report to the VP of Analytics & Insights. 

The Opportunity

As a visionary and entrepreneurial leader, the Executive Director of Targeting, Optimization, and Measurement sets the strategic direction for a portfolio of digital products that enable best-in-class customer engagement and measurement strategies and execution. This role is responsible for delivering scalable, innovative digital solutions that drive business impact across the enterprise. You will bridge the gap between technical execution and business strategy, partnering with cross-functional teams to ensure product adoption and measurable ROI. Beyond product delivery, you are directly accountable for leading, developing, and retaining a high-performing team by fostering a culture of continuous growth and engagement. 

Accountabilities:

Strategic Product Leadership

• Vision & Roadmap: Define and execute the end-to-end strategic roadmap for the Targeting, Optimization, and Measurement products, overseeing the full product lifecycle from incubation to sunsetting.

• Resource Allocation: Manage long-term investments and resource allocation, collaborating with other Suite Leads to balance trade-offs across the analytics portfolio.

• Scalability: Ensure products are designed for scalability across the portfolio, maintaining alignment with Roche Digital Technology (RDT) and the business.

Operational Excellence & Innovation

• Analytics Optimization: Partner with Customer Engagement, Marketing, and Analytics teams to streamline segmentation, targeting, call planning, field effectiveness, and channel measurement analytics and reporting while prioritizing high-impact use cases.

• Advanced Capabilities: Collaborate with Data Science to integrate machine learning and AI solutions into the analytics product suite.

• Omnichannel Strategy: Design measurement strategies for campaign effectiveness and marketing ROI, partnering with Marketing and Digital Experience teams to optimize customer engagement.

Adoption & Performance

• Executive Advocacy: Serve as the primary champion for the suite, articulating value to senior stakeholders and fostering a culture of innovation and accountability.

• Change Management: Lead structured change management and adoption strategies in partnership with Activation teams to ensure products are successfully integrated into business workflows.

• Measurement: Establish and track KPIs, efficiency gains, and business impact metrics to validate product performance.

Cross-Functional Leadership & Governance

• Stakeholder Alignment: Drive alignment across Commercial, Medical, and Access (CMG) to refine roadmaps based on evolving business trends and requirements.

• Governance: Ensure all product activities comply with enterprise standards, legal regulations, and policy frameworks.

People & Culture

• Team Development: Attract, lead, and mentor a high-performing team, fostering a culture of engagement, career growth, and performance excellence.

Minimum Candidate Qualifications & Experience

• Bachelor’s degree in quantitative, scientific, engineering, or technica