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Banking Go-to-Market Associate

UiPath
United Statesfull_timeVerifiedPosted 20 Nov 2025

About the role

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

We are hiring a Banking Go-to-Market Associate (Americas) to support our banking
and financial industry organization. Reporting to the Banking Industry Practice Leader this
role turns industry insights into practical, high-impact GTM assets and programs. You’ll help shape clear narratives for retail and wholesale banking, Fraud, Collections, AML and
Operational transformation functions withing our banking portfolio of clients. Your role will
be to help our teams, and our clients win in this complex space, and shape the next wave of AI and Agentic workloads in this highly regulated landscape.


You will collaborate daily with Sales, Solutions Engineering, Vertical Product, Marketing, and Partner teams to build content, uplift messaging, and support light GTM motions for Vertical offerings. You’ll also join early customer conversations to capture needs, qualify
opportunities, and accelerate next steps. Success looks like usable content that sellers love, stronger partner alignment, smoother vertical launches, and more qualified commercial pipeline.


This role is ideal for a mid-career professional who writes well, thinks structurally, and enjoys connecting dots across product, partners, and customers. If you’re organized, experienced with banking workflows, especially on the intake and business case side, you’ll thrive.

Key Responsibilities:
Industry Content & Narrative Development

  • Draft, update, and version industry narratives (claims, underwriting, distribution,
    servicing/contact center) for commercial buyers.

  • Produce sales-ready assets: one-pagers, talk tracks, discovery guides, competitive
    notes, case briefs, and slideware.

  • Create light value framing (problem statements, outcomes, simple ROI angles)
    tailored to mid-market decision criteria.

  • Maintain a content backlog and release cadence (e.g., monthly refresh) and
    retire stale materials.

    2) Field Enablement & Uplift

  • Package how-to-sell kits by use case (key personas, pains, triggers, proof points,
    FAQs, objections).

  • Run short enablement sessions (15–30 min) for AEs/SEs/CSMs/Partners; capture
    feedback and iterate.

  • Track asset adoption and outcomes (views, downloads, deal usage) and improve
    based on real seller input.

  • Keep assets discoverable (naming, tagging, and placement in Highspot).


    3) Strategic Partner Engagement

  • Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props,
    example architectures, customer stories.

  • Collect and sanitize partner-deployed use cases; circulate “what good looks like”
    back to the field.

  • Support joint pursuits with concise messaging inserts, slides, and one-page briefs.

  • Coordinate with Partner and Marketing on light co-marketing (event blurbs,
    abstracts, landing page copy).


4) Vertical Product Support (demos, solution kits, vertical accelerators)

  • Gather voice-of-customer inputs (problems, workflows, metrics) to inform Vertical
    packaging and prioritization.

  • Draft basic launch kits (positioning, FAQs, demo storyboard, internal overview deck,
    Highspot

  • Track adoption signals (enablement attendance, demo requests, deal mentions)
    and feed insights to Product and Sales.

5) Early-Stage Customer Qualification (Commercial Focus)

  • Join discovery/qualification calls; capture objectives, pains, stakeholders, and
    success criteria.

  • Align AEs/SEs on demo storyboards and proof points.

  • Maintain a light opportunity journal for deals you support to ensure continuity and
    fast hand-offs.

6) Operational Excellence & Analytics

  • Own content hygiene: version control, expiration dates, and a simple “what’s new”
    changelog.

  • Build a lightweight dashboard (monthly) for asset usage, enablement reach, and
    supported deals.

  • Prepare event packs for webinars and CABs (speaker notes, run-of-show, post-event
    summaries).


Example Outputs: industry one-p

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Company

UiPath

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